Senior Analyst, Digital Marketing
At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
*This role can be based in Columbus, OH or NYC - Hybrid schedule is 3 days in the office
The Senior Analyst, Digital Marketing is responsible for driving strategic media investment planning, forecasting, and optimization across Paid Media Channels. This role serves as a critical link between Marketing, Finance, and Agency partners, ensuring media investments align with business objectives, customer growth goals, and financial targets. Marketing Mix Modeling (MMM) capabilities play an important part in this role with responsibility for providing strategic MMM insights and forming them into actionable investment recommendations and media plans.
Responsibilities
• Support paid media investment planning, budget management, MMM scenario development, forecasting, and leadership presentations.
• Develop and maintain investment frameworks that quantify business impact and inform budget allocation and incremental investment decisions.
• Translate MMM insights into actionable media plans and investment recommendations that support business objectives, marketing efficiency, and long-term growth.
• Partner in the evolution of MMM capabilities, ensuring modeling insights are operationalized within planning, forecasting, and optimization processes.
• Support the development of forecasting capabilities that strengthen cross-channel investment decision-making.
• Develop and maintain a comprehensive testing roadmap aligned to business priorities and growth opportunities.
• Lead the planning, execution, measurement, and documentation of paid media, creative, and platform testing initiatives.
• Evaluate creative and media effectiveness through structured testing frameworks and performance analysis.
• Connect testing and performance insights with MMM and investment planning to improve overall marketing effectiveness.
• Support go-to-market planning, measurement strategies, and performance evaluation for emerging platforms and marketing capabilities.