Senior Art Director
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Description
West Cary Group is a full-service, digital marketing and technology agency based in Richmond, Virginia, which services numerous mid-sized local and Fortune 500 clients across a vast array of industries. Hopefully you enjoy the frenetic, dynamic, and exciting environment of a fast-growing firm, because we’re looking for dynamic Senior Art Director.
Position Summary: Concepts, designs and executes visual solutions to deliver a high-quality creative product for West Cary Group with an emphasis on strategic thinking and team leadership.
Position Responsibilities:
- Inspires, leads, and drives the visualization process, from collaborative conceptualization through final product
- Develops original, strategically grounded campaign ideas that can extend across channels and executions.
- Lead brainstorming sessions to develop creative based on client intent
- Provides creative solutions that deliver on the brief in unique and innovative ways and maintain an exceptional design aesthetic
- Understands the business need behind client feedback and works with creative leadership to find the strongest creative solution.
- Utilizes animation and video to deliver engaging content and customer experiences
- Collaborates with UX and digital teams to ensure creative ideas translate effectively into digital experiences.
- Translates strategy and human insight into simple, memorable creative ideas.
- Manages multiple assignments while maintaining creative quality and meeting agreed-upon deadlines.
- Partners closely with copywriters to concept, develop and refine integrated campaign ideas.
- Partners closely with copywriters, designers and other creative team members to develop and execute successful campaigns and projects.
- Presents creative solutions to internal team and clients
- Assists with proposals, estimations and helps define project scope
- Works with outside vendors to ensure the vision for the creative product is brought to life effectively and on
- Mentors and supports the development of junior creative team members.
- Other duties as assigned