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West Cary Group

Senior Art Director

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Description

West Cary Group is a full-service, digital marketing and technology agency based in Richmond, Virginia, which services numerous mid-sized local and Fortune 500 clients across a vast array of industries. Hopefully you enjoy the frenetic, dynamic, and exciting environment of a fast-growing firm, because we’re looking for dynamic Senior Art Director.

Position Summary: Concepts, designs and executes visual solutions to deliver a high-quality creative product for West Cary Group with an emphasis on strategic thinking and team leadership.



Position Responsibilities:

  • Inspires, leads, and drives the visualization process, from collaborative conceptualization through final product
  • Develops original, strategically grounded campaign ideas that can extend across channels and executions.
  • Lead brainstorming sessions to develop creative based on client intent
  • Provides creative solutions that deliver on the brief in unique and innovative ways and maintain an exceptional design aesthetic
  • Understands the business need behind client feedback and works with creative leadership to find the strongest creative solution.
  • Utilizes animation and video to deliver engaging content and customer experiences
  • Collaborates with UX and digital teams to ensure creative ideas translate effectively into digital experiences.
  • Translates strategy and human insight into simple, memorable creative ideas.
  • Manages multiple assignments while maintaining creative quality and meeting agreed-upon deadlines.
  • Partners closely with copywriters to concept, develop and refine integrated campaign ideas.
  • Partners closely with copywriters, designers and other creative team members to develop and execute successful campaigns and projects.
  • Presents creative solutions to internal team and clients
  • Assists with proposals, estimations and helps define project scope
  • Works with outside vendors to ensure the vision for the creative product is brought to life effectively and on
  • Mentors and supports the development of junior creative team members.
  • Other duties as assigned


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