Senior Associate - Data Analytics and Visualization Specialist

<p><b><u>Education/Experience and Skills Requirement</u></b></p><ul><li>Willingness to work from 12:30 PM to 09:30 PM IST (i.e., UK operational hours)</li><li>Bachelor’s degree in data science/statistics, economics, computer science, marketing or related field</li><li>2-4 years of experience in marketing analytics, business intelligence or data analysis </li><li>Strong proficiency in Excel and data visualisation tools such as Looker Studio, Tableau or Power BI</li><li>Experience with CRM tools (e.g., Salesforce), marketing automation platforms (Pardot, Marketo, Adobe, etc.) and/or website analytics tools (e.g., Google Analytics)</li><li>Familiarity with marketing key performance indicators, campaign performance metrics and business-to-business marketing funnels</li><li>Experience in enterprise-level environments with integrated MarTech stacks</li><li>Strong understanding of data structures and proficiency in querying and analysing data using SQL</li><li>Experience working with cross-functional or global teams</li><li>Proficiency in Python programming (preferred)</li><li>Excellent written and verbal communication skills</li><li>Ability to communicate progress promptly and effectively, seeking clarification when necessary to ensure expectations are met</li><li>Eye for detail</li><li>Ability to work independently and manage tasks in different time zones</li></ul><p><b><u>Responsibilities</u></b></p><ul><li>Support the creation and maintenance of dashboards, reports and marketing performance scorecards using tools such as GA4, Looker Studio, Google Search Console, Tableau, Excel and Salesforce</li><li>Analyse web, email, customer relationship management (CRM) and social media data to provide actionable insights that guide business decisions</li><li>Collaborate with the AVP Analytics Specialist and the Digital team to deliver regular performance reporting to stakeholders across the marketing, sales and product teams</li><li>Assist in the design and execution of A/B tests, campaign tracking, creation of the urchin tracking module and other data-driven experiments</li><li>Ensure data accuracy and consistency across platforms by conducting routine quality checks and reconciliations</li><li>Document analytics processes and maintain reporting templates for scalability and repeatability</li><li>Collaborate with global team members across time zones to support marketing and sales enablement goals</li> </ul>