Senior Associate, Influencer Marketing, Italy

Role Summary and Impact

The Senior Associate, Influencer Marketing independently manages standard influencer marketing projects from brief to delivery. The role combines day-to-day project ownership, creator and partner coordination, performance analysis and strategic contribution to ensure high-quality execution across multiple industries.

Skills and Experience

• Build and maintain strong, trusted relationships with clients, acting as a consultative partner and providing strategic and operational guidance across influencer marketing projects.
• Manage standard influencer marketing projects end-to-end, ensuring alignment with the brief, agreed timelines and delivery requirements.
• Translate project objectives into clear creator recommendations, storytelling approaches and operational plans.
• Coordinate internal teams, creators, talent agencies and external partners, escalating complex or non-standard issues when required.
• Monitor influencer marketing and broader communication trends, contributing to market analysis and competitive scenarios that support project development.
• Track performance, interpret influencer marketing KPIs and prepare clear post-campaign reports with actionable observations.
• 3+ years of experience in influencer marketing, with hands-on experience working with influencers, creators and talent agencies.
• Strong organizational, commercial awareness and project management skills, with the ability to manage multiple projects, priorities and stakeholder dynamics.
• Strategic and critical thinking, supported by strong storytelling, problem-solving and consultancy skills.
• Proactive, positive, curious and detail-oriented approach, with the confidence to take initiative and share best practices.
• Fluent in both Italian and English.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

#LI-Promoted