Senior B2B Marketing Manager

What We're Looking For

We're looking for a Senior Manager, B2B Marketing who brings an ownership mentality and sits at the intersection of marketing and revenue. This is a B2B and partner marketing seat, not a consumer marketing one: you'll own how Flashfood reaches and engages the enterprise grocery retailers we partner with, combining demand generation and account-based marketing aimed at retail buyers with co-marketing programs built jointly with our retail partners. You'll build the campaigns and account strategies that move buyers from awareness to signed partnership.

Our buyers are senior grocery operators — VPs and Directors of Merchandising, Operations, and Finance at major chains. Our go-to-market is focused and precise by design, which means every program needs to earn its place. You'll have real ownership over strategy and spend, reporting to the VP of Marketing and Communications and working closely with our Revenue and Partnerships teams to build a demand engine that's high impact and measurable.

What You'll Do

Own Flashfood's Market Presence

• Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint
• Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals
• Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them
• Partner with Revenue leadership to identify market opportunities and strategic growth initiatives
• Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative
• Lay the groundwork to build and eventually lead a team as the B2B marketing function grows

Build Demand and Create Pipeline

• Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts
• Develop account-based programs that combine paid media, email, and personalized outreach
• Build co-marketing programs — joint, partner-funded campaigns developed together with retail partners — alongside retailer-directed demand generation and ABM
• Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion
• Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns
• Continuously test, optimize, and evolve programs based on performance and business priorities

Establish Flashfood as an Industry Voice

• Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth
• Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey
• Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories
• Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes
• Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations

Create High-Value Customer and Prospect Experiences

• Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings
• Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle
• Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes

Measure Impact and Improve Performance

• Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes
• Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel
• Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness
• Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance
• Foster a culture of experimentation, learning, and continuous improvement

What You'll Bring

• 8+ years in Marketing with 5+ in B2B or partner marketing, where the core of your work has been built in direct partnership with, or toward, other brands and organizations — this is not primarily a consumer or brand marketing background
• Experience marketing within an industry that has gone through major evolution, and having been part of that shift from the B2B side
• Comfort operating in highly cross-functional environments — you don't think about B2B marketing in a silo
• A track record of owning strategy and making channel investment decisions
• Proven campaign strategy and execution experience across channels, including building, tracking, and optimization
• Experience owning company strategy for trade shows, industry events, hosted dinners, and other field programs
• Strong content development experience, including campaign copy, targeted emails, and event promotion
• A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders
• Genuine fluency with AI tooling for B2B marketing activations
• A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy

Nice-to-Haves

• Product marketing experience
• Direct experience in grocery, retail, or CPG — we're equally open to strong candidates from adjacent enterprise B2B industries with sharp ABM instincts

What We Offer

• Competitive salary, equity, and comprehensive benefits
• 100% remote work with flexibility and trust
• Mission-driven work that reduces food waste and expands access to affordable food
• A fast-growing, collaborative team with big ambitions
• Real opportunities for career growth