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Coupang

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Senior Biz. Marketing Specialist

Open 31d posting dated 7 days ago

職位概述（Role Overview）

Coupang 正重新定義購物體驗，而我們的程式化廣告（Programmatic Ad）產品正驅動新一代電商整合。

我們正在尋找一位具策略思維的客戶經理（Account Manager），負責管理台灣的聯盟夥伴（Affiliate partners）。此職位將專注於發展與優化媒體/網站夥伴關係、推動更深入的 API 整合，以及透過 Coupang 的聯盟技術（Affiliate Technologies）挖掘長期變現機會。

你將與產品、工程與合作夥伴團隊密切合作，以最大化合作夥伴績效、營收成長與整合深度。

工作內容（What You Will Do）

1. 夥伴成長與帳戶管理（Partner Growth & Account Management）

  • 負責並拓展台灣地區 App 與網站媒體夥伴組合
  • 推動既有帳戶的營收成長、留存與業務擴展
  • 發掘升級機會，將夥伴從基礎展示型變現（display）提升至 API 驅動的電商整合模式
  • 與產品、工程及商務團隊等關鍵利害關係人建立長期穩定關係
  • 作為合作夥伴的主要聯絡窗口與信任顧問

2. 技術解決方案顧問與整合優化（Technical Solution Consulting & Integration Optimization）

  • 作為策略顧問，協助媒體夥伴優化 Coupang 搜尋與推薦 API 的整合效果
  • 與夥伴工程團隊合作，提升整合品質、資料流與整體效能
  • 分析績效數據，提出優化建議以提升轉換率、互動率與變現能力
  • 與 Coupang 內部產品與工程團隊跨部門合作，解決問題並推動功能優化

3. 營收優化與程式化策略（Revenue Optimization & Programmatic Strategy）

  • 運用對 SSP（供應方平台）、程式化生態與競價模式的理解，優化夥伴變現成果
  • 協助夥伴從傳統模式（waterfall / display）轉型至進階的程式化 + API 驅動模式
  • 探索成長槓桿，包括流量分群、版位策略與推薦邏輯優化
  • 使用 Dashboard 或 SQL 追蹤與管理關鍵商業指標

4. 夥伴成功與策略發展（Partner Success & Strategic Development）

  • 為重點夥伴制定帳戶策略與成長藍圖
  • 監控夥伴健康度，辨識風險並主動推動留存策略
  • 分享市場洞察與最佳實務，提升夥伴整體表現
  • 必要時支援新夥伴 onboarding，並著重長期成長與規模擴展

基本資格與能力（Basic Qualifications & Skills）

  • 5 年以上 Account Management、Partner Management 或 Business Development 經驗（需具備 AdTech / Programmatic / 行動變現領域背景）
  • 熟悉媒體變現模式、SSP 及程式化廣告生態系
  • 具備管理與成長策略型或企業級客戶的經驗
  • 能將商業需求轉化為技術解決方案與整合策略
  • 能與技術團隊討論 API、資料流與系統整合相關議題
  • 具備強烈數據分析思維，能以數據與績效驅動決策

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

Coupang is reimagining the shopping experience, with our Programmatic Ad products driving next-generation commerce integrations.

We are looking for a strategic Account Manager to manage our affiliate partners in Taiwan. This role focuses on growing and optimizing publisher relationships, driving deeper API integrations, and unlocking long-term monetization opportunities through Coupang’s Affiliate Technologies.

You will work closely with product, engineering, and partner teams to maximize partner performance, revenue growth, and integration depth.

What You Will Do

1. Partner Growth & Account Management

  • Own and grow a portfolio of app and web publisher partners in Taiwan
  • Drive revenue growth, retention, and expansion across existing accounts
  • Identify upsell opportunities by expanding partners from basic display monetization to API-based commerce integration
  • Build strong, long-term relationships with key stakeholders including Product, Engineering, and Business teams
  • Act as the primary point of contact and trusted advisor for partners

2. Technical Solution Consulting & Integration Optimization

  • Serve as a consultative partner to help publishers optimize integration of Coupang’s Search & Recommendation APIs
  • Collaborate with partner engineering teams to improve integration quality, data flow, and performance outcomes
  • Analyze performance data and recommend adjustments to maximize conversion, engagement, and monetization yield
  • Work cross-functionally with Coupang product and engineering teams to resolve issues and roll out enhancements

3. Revenue Optimization & Programmatic Strategy

  • Leverage understanding of SSPs, programmatic ecosystem, and bidding models to improve partner monetization outcomes
  • Help partners optimize yield by transitioning from legacy models (waterfall / display) to more advanced programmatic + API-driven models
  • Identify growth levers including traffic segmentation, placement strategy, and recommendation logic
  • Track and manager key business performance metrics using Dashboard or SQL

4. Partner Success & Strategic Development

  • Develop account plans and growth roadmap for key partners
  • Monitor partner health, identify risks, and proactively drive retention strategies
  • Share market insights and best practices to elevate partner performance
  • Support onboarding of new partners when needed, but with a focus on long-term success and scaling

Basic Qualifications & Skills

  • 5+ years of experience in Account Management, Partner Management, or Business Development within AdTech / Programmatic / Mobile Monetization
  • Strong understanding of publisher monetization, SSPs, and programmatic advertising ecosystem
  • Experience managing and growing strategic or enterprise-level accounts
  • Ability to translate business needs into technical solutions and integration strategies
  • Comfortable discussing API concepts, data flow, and system integration with technical stakeholders
  • Strong analytical mindset with ability to drive decisions through data and performance metrics
  • Native Mandarin and professional English proficiency

Recruitment Process and Others

Recruitment Process

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: ​
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What this application asks

greenhouse

First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location

  • LinkedIn Profile optional
  • Coupang Corporation or its affiliates and subsidiaries* (or collectively referred to as “Coupang”) does not collect, process or use any personal information other than the types of information specified in this Consent. Please ensure that your resume does not include any personal information other than the types specified in this Consent. choose one
  • 1. What is your nationality? choose one
  • 1. (Required) By submitting your resume, you consent to the required collection, processing, use, required provision/transfer, and consignment of personal information as set forth in our Privacy Policy (https://privacy.coupang.com/en/land/jobs/). choose one
  • 2. (Optional) Name, contact information, email address, nationality, educational background, work experience, qualifications, national merit status (for special hiring program applicants only), relative’s name/relationship/team and application history are collected and used on an ongoing basis for recruitment purposes and may be provided to any of our affiliates and subsidiaries*, other than the company to which you originally applied, for the purpose of reviewing and conducting recruitment for similar positions. Personal information collected and provided will be retained for the duration of the year-round recruitment retention period defined in the Privacy Policy. You may refuse to provide consent, but such refusal may prevent the year-round hiring from progressing normally or may result in the restriction of opportunities in the hiring process of companies other than the one you applied. choose one
  • 3. (Optional) Recordings of the interview process and transcriptions of interview audio maybe collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fit for other open positions, vii) to review past interview records. Collected personal information are retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process. choose one
  • 4. (Optional) Coupang or its affiliate or subsidiary company* will send recruitment notifications through transmission media such as phone, email, and SMS using the contact information and email address based on your consent. choose one
  • 5. (Optional) Coupang or its affiliate or subsidiary company* will conduct reference checks on you within the following scope based on your consent: Additional reference checks may be conducted on applicants who applied for a job at Coupang and passed interviews, and Coupang arranges means to conduct reference checks. Coupang may collect other personal information about you, including integrity information collected from public sources and the performance evaluation information collected from your former employer or colleagues. choose one
  • 1. I understand that working with Relatives in the Coupang group of companies (collectively, the "Coupang Group") -- where they can influence each other’s work -- can potentially create conflicts of interest. Therefore, such a situation requires prior approval from the People Operations. In view of the above, I hereby confirm that I DO NOT have any Relatives working in any company within the Coupang Group or serving on the Board of Directors of any company within the Coupang Group; choose one
  • - Name of Relative(s) / 親屬姓名: optional
  • - Relationship / 關係: optional
  • - Working Org / Team / 任職組織/團隊: optional
  • You have the right to inquire/access, request a copy, supplement/correct, delete, suspend the collection, processing, or use and suspend the transfer of your personal information that Coupang holds. Exercising certain rights, such as deletion of personal information, may result in the restriction of the hiring process. If you wish to exercise any of these choices, please contact our privacy representative at [candidatedataremove@coupang.com]. choose one
  • Document Policy choose one