Senior Brand and Marketing Specialist

About the Role

nuDesk is hiring a Senior Brand & Marketing Specialist to support an established U.S.-based mortgage company entering an exciting new phase of growth and launching a complete brand transformation.

We are looking for a senior, hands-on marketing professional who can define brand strategy and personally bring it to life. You will lead brand positioning, messaging, visual identity, content, and marketing execution while working directly with U.S.-based senior leadership. This is an individual contributor role and does not currently manage a team. Since you will be the primary in-house marketing professional, you must be comfortable moving between strategy and execution—from defining how the brand should be positioned to creating the presentation, social post, campaign, video, or sales asset yourself. Strong, demonstrated use of AI in marketing workflows is essential.

What You'll Do

• Lead the development and launch of a new brand identity from the ground up
• Define brand positioning, value propositions, messaging, voice, and visual direction
• Translate brand strategy into high-quality marketing assets and campaigns
• Personally create presentations, sales materials, social media content, email campaigns, graphics, and short-form videos
• Develop content and marketing materials for U.S.-based sales and leadership teams
• Use AI tools extensively to improve research, ideation, copywriting, design, content production, and execution
• Maintain visual and messaging consistency across all customer and employee touchpoints
• Use AI tools extensively to improve research, ideation, copywriting, design, content production, and execution
• Manage multiple projects independently, from initial concept through final delivery
• Coordinate with external designers, developers, photographers, and vendors when specialized support is required

What We're Looking For

• Professional fluency in English, both written and spoken
• Proven experience in branding, marketing, graphic design, or a closely related field
• Experience developing or evolving brand positioning, messaging, and visual identity
• Strong graphic design skills and a portfolio demonstrating high-quality, hands-on work
• Experience creating digital content, social media assets, presentations, email campaigns, and sales materials
• Proficiency with Adobe Creative Suite, Canva, Figma, or comparable design tools
• Demonstrated use of AI tools in real marketing projects and day-to-day workflows
• Strong organization, attention to detail, creative judgment, and project ownership
• Experience in mortgage, real estate, lending, financial services, or another regulated industry (preferred)
• Experience creating marketing materials for a U.S. audience (preferred)

Application Requirements

Please submit:

• Your resume in English
• A portfolio or examples of relevant branding, design, content, campaign, or video work
• A brief explanation of how you currently use AI in your marketing workflow