Senior Brand Innovation Manager

Job Description:

• Primarily responsible for Whom/What/How Strategies and Plans.
• Translate consumer insight into innovation and renovation opportunities – co-develop the Grater-China innovation plan and associated budget by identifying new consumer and technology opportunities and setting innovation metrics and ensuring delivery.
• Develop overall initiative master plan, brand architecture and strategies required to deliver their portfolio role.
• Ensure the plan is sufficient, integrating Sales and Market Operations Fit for Use input.

Qualifications:

• 2 years above experience, understand consumers and shoppers. Has New Product Development experience in FMCG Industry is helpful.
• Develop brand visions & plans that build equity and business.
• Build coordinated communications. Core aspects underpinning all skills: Creativity, Emotional intelligence, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Difficulty.
• Bachelor’s degree or above, proficient in English Speaking and writing.