Senior Brand Manager, Bourbon Brands
Description
What makes this a great opportunity?
Lead the strategy and execution of the NZ Bourbon portfolio, with a focus on strengthening Jim Beam’s position as NZ’s #1 spirit, accelerating growth for Maker’s Mark, as well as active management of the Scotch portfolio (Laphroaig, Bowmore and Teacher’s) while providing leadership, coaching and development to the Assistant Brand Manager.
Role Responsibilities
Brand Strategy & Growth: Lead the development and execution of NZ brand strategies and annual plans for Jim Beam, Maker's Mark and the Scotch portfolio, aligned with Oceania and Global priorities. Defend and grow Jim Beam's market leadership, accelerate Maker's Mark growth and strengthen the premium credentials of the Scotch portfolio.
Commercial Performance: Analyse and report on brand and commercial performance across volume, market share, revenue, profitability and brand health. Identify growth opportunities, track performance against business objectives and recommend actions to improve results.
Cross-Functional Leadership: Partner closely with Sales, Shopper, Category and Finance teams to translate brand strategies into effective On and Off Premise execution, driving distribution, visibility, consumer engagement and commercial performance.
Integrated Marketing: Lead the development and execution of integrated marketing campaigns across ATL, BTL, digital, media and experiential channels. Develop compelling agency briefs, leverage global assets and strategies, and ensure programmes are locally relevant and deliver measurable returns on investment.
Brand Investment Management: Own and manage Brand Investment budgets, prioritising investment based on brand objectives, commercial opportunities and return on investment. Ensure marketing programmes are delivered on time and within budget.
Innovation & Portfolio Development: Identify innovation opportunities and lead the development of commercially robust business cases, partnering with cross-functional teams to deliver successful new product launches.
Sponsorship & Partnerships: Develop and manage sponsorship and partnership strategies, ensuring effective activation and leveraging opportunities to maximise brand impact, consumer engagement and commercial returns.
People Leadership: Directly manage the Jim Beam Assistant Brand Manager, setting clear priorities and performance expectations, delegating effectively, providing coaching and feedback, and supporting ongoing development.
Qualifications
7+ years' experience in brand marketing, ideally within FMCG or consumer goods.
Demonstrated experience developing and executing integrated brand strategies and marketing campaigns.
Strong commercial acumen and ability to translate consumer insights and market data into actionable growth strategies.
Experience managing marketing budgets, agencies and cross-functional stakeholders.
Tertiary qualification in Marketing, Commerce, Business or a related discipline.
Alcohol industry experience and people management experience preferred but not essential.