Senior Brand Manager - Brand Marketing

Role - Senior Brand Manager - Marketing

Experience - 8yrs to 10yrs in Brand Management & Brand Communication.

Qualification - Master Degree

Industry - (Pharma / FMCG / OTC)

Location - Chennai

Responsibilities

- Responsible for managing the P&L of category / brands.

- Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs Lead various market research

- Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies.

- Develop and provide effective Product, Packaging & communication briefs to internal & external agencies.

- Work closely with agencies for developing and launching initiatives and programmer to strengthen brand positioning, overcome competitor challenges, etc.,

- Carry out efficient Media planning and execution across all mediums.

- Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross-functional teams.

- Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel, Euromonitor, etc.,) and continuously adapt brand strategies and programs.

- Generate MIS and analytical reports for management review.

Candidate Preference

- Has an MBA from a premier institute, with 8 - 10 years of experience with 6 - 8 years in brand management.

- Has a proven track record in FMCG brand management

- Excellent communication and convincing skills

- Multi-language proficiency preferred

- Willingness to travel extensively