Senior Brand Manager – Canada (16-Month Contract) (Remote)

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff\: our people, our values, and the planet\:

• We're officially a Great Place to Work!
• We're a family.
• We dream big.
• We love diversity.
• We're always learning.
• We prioritise well-being.
• We give back in a big way.
• We're serious about sustainability.
• We bring the fun!

Visit our website or our LinkedIn Life page for more information on our amazing brands and people.

Position Title\:

Senior Brand Manager – Canada (16-Month Contract) (Remote)

Remote-Greater Toronto Area

Classification\:

Exempt

Position Status\:

Full Time, Fixed-Term

Reports To\:

Senior Director, Marketing & Retail Execution

Direct Reports\:

None

Start Date\:

This position is expected to begin in September 2026

Role Objectives\:

As the Senior Brand Manager – Canada, you will act as the commercial owner for an assigned portfolio within the Canadian market, accountable for business performance, strategic growth, and portfolio profitability. You will be responsible for translating global brand strategy to Canada, from integrated marketing campaigns to strong retail execution. Operating with a high degree of autonomy, you will influence cross-functional stakeholders, lead key business decisions, and mentor members of the broader marketing team.

Qualifications\:

· Significant experience in brand management, including prior experience operating at a Senior Brand Manager or equivalent level

· University Degree in Marketing, Business, or related field

· Proven expertise in brand building, category strategy, and integrated marketing campaign execution

· Strong analytical and commercial acumen, with experience leveraging data to drive business performance, pricing, and forecasting

· Self-motivated and entrepreneurial, with the ability to operate independently while managing multiple priorities and timelines

· Strong communication and relationship-building skills, with experience collaborating across local and global teams

· Experience in consumer products or toys is an asset

Responsibilities\:

Brand Management

• Own brand plans including product line architecture, retailer distribution strategy, and promotional investment to deliver commercial objectives.

• Lead the development and execution of integrated marketing campaigns across product launches, spanning media, digital, social, PR, influencer, retail, and experiential.

• Manage agency relationships end-to-end\: strategic direction, briefing, timelines, and performance. Hold partners accountable to executional standards and ROI.

• Monitor market conditions, competitive activity, and consumer trends to continuously refine brand positioning and campaign strategy.

• Conduct post-campaign analysis and translate learnings into clear recommendations.

Commercial Ownership

• Own the financial performance of your portfolio – pricing, forecasting, budget management – using data to drive decisions.

• Lead annual business planning and longer-term growth strategies, grounding recommendations in commercial analysis.

• Dig into the numbers regularly\: sales trends, market data, and competitive pricing to identify risks and opportunities.

• Manage external licensor relationships, ensuring alignment on business performance, planning milestones, and market requirements.

• Represent Canadian market needs with global stakeholders, backed by data and a clear point of view.

Cross-Functional Leadership

• Partner closely with Sales to build best-in-class retail strategies and support commercial sell-in through strong category storytelling.

• Lead planning and execution of key trade moments – Toy Fair, trade shows, and customer meetings.

• Lead cross-functional initiatives and keep teams aligned around shared goals, holding yourself and others accountable to strong execution.

• Provide hands-on mentorship to broader marketing team and take the lead on joint projects.

Work Hours

8\:30am – 5\:30pm, Monday to Thursday

8\:30am – 3\:00pm, Friday

30-minute unpaid lunch break each day.

Plus, reasonable additional hours due to multiple time-zones.

Travel

Travel is required 15% within Ontario and internationally

Salary Band

CAD $ 125,000-135,000

Physical Demands

· While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items

· Must be able to sit at a computer terminal for an extended period of time

· Specific vision abilities required by this job include close vision requirements due to computer work

· Light to moderate lifting is required

· Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.

· Regular, predictable attendance is required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Work Environment

· Moderate noise (i.e. business office with computers, phones, printers and light traffic)

· Indoor business office environment with windows; light foot traffic within work areas

· Ability to sit at a computer terminal for an extended period of time

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All Welcome

Just like the wide range and variety of brands, Moose embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@moosetoys.com, quoting the job title and reference number.