Senior Brand Manager

• As Senior Global Brand Manager, you’ll play a leading role in shaping the strategy and execution of global marketing campaigns across our portfolio
• You’ll own the brand strategy, positioning and go-to-market planning for assigned projects, working closely with senior stakeholders across product development, marketing, creative and commercial teams to bring campaigns to life
• This is a high-impact role with significant responsibility for defining how our brands are positioned and experienced by audiences around the world
• Lead data-driven, consumer-focused brand and marketing strategies, owning go-to-market planning and the delivery of major game content launches and campaigns
• Partner with senior stakeholders across product development and marketing to establish strategy, align cross-functional teams and ensure effective execution against business objectives
• Act as the senior steward and advocate for assigned Cloud Imperium IPs and brands, owning positioning, messaging and consumer propositions across global audiences
• Lead competitive, market and consumer analysis to inform strategic and commercial planning, using insights and performance data to optimise campaigns and future activity
• Work closely with Creative leadership to deliver best-in-class creative executions across Web, Trailers, Social Media, Promotions and Events
• Lead relationships with third-party vendors, launch partners and external stakeholders, ensuring delivery against strategic objectives
• Oversee campaign assets and delivery, working closely with internal development and production teams to ensure quality and consistency
• Be a knowledge expert on our games and the Star Citizen universe, using deep understanding of our audiences and communities to shape how we position and communicate our brands

Benefits

• Employer funded tax-free Health Reimbursement Arrangement for qualified medical expenses up to $5,000 per employee and $15,000 per family
• Flexible Spending and Dependent Care Accounts
• Paid Short and Long Term Disability Leave
• Life Insurance & AD&D coverage
• 401(k) Plan with up to 4% company match
• Pet Insurance
• Discounted Gym Membership through CIGNA
• Yearly Flu-shot Clinic
• Employee Resource Groups for traditionally underrepresented groups, minorities and allies
• Full Medical, Dental and Vision coverage (100% free for employee level coverage and subsidized for dependents)

• Demonstrable experience leading complex, cross-functional programmes and influencing senior stakeholders across an organisation
• A natural leader and collaborator who can bring teams together, challenge thinking and raise the quality of marketing output
• Extensive knowledge of brand management, positioning and integrated marketing, with the ability to craft compelling consumer propositions for varied audiences
• Proven experience owning brand strategy and taking major titles from planning through live release and beyond
• Extensive knowledge of video games and their respective communities
• Experience in a senior brand marketing role, ideally within the gaming sector and across AAA game titles
• Highly organised, proactive and comfortable managing multiple priorities under shifting requirements and deadlines
• Strong commercial judgement and the ability to make informed, data-driven decisions in a fast-moving environment