Senior Brand Manager

Location: Lagos
Job Type: Full-Time
Job Field: Marketing and Communication

About the Role

Dangote is seeking a commercially driven Senior Brand Manager to lead the growth of Dangote Seasoning by developing and executing strategies that increase sales, market share, consumer penetration, and brand equity.

Key Responsibilities

• Develop and execute brand and portfolio strategies aligned with business objectives.
• Lead annual brand planning, marketing budgets, demand forecasting, and performance monitoring.
• Drive brand awareness, equity, consumer consideration, and market penetration.
• Lead product innovation, development, and commercialisation.
• Develop pricing, packaging, and promotional strategies to improve competitiveness and profitability.
• Plan and execute integrated marketing campaigns across digital, media, trade, and consumer activation channels.
• Analyse consumer insights, market trends, competitor activities, and brand performance.
• Collaborate with Sales, R&D, Operations, Finance, and Supply Chain teams.
• Manage marketing agencies, brand assets, and campaign execution.
• Monitor marketing effectiveness and return on investment.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Economics, Communications, or a related discipline.
• 8–10 years of progressive experience in brand management, marketing, or commercial roles, including at least 3 years in a senior brand management position.
• FMCG experience, preferably in food, seasoning, or high-volume consumer goods.
• MBA or relevant postgraduate qualification is an advantage.
• CIM or equivalent professional marketing certification is desirable.
• Strong strategic, analytical, leadership, negotiation, and budget management skills.
• Excellent communication, project management, and problem-solving abilities.

How to Apply

Interested and qualified candidates should apply via:

https://careers.dangote.com/job/NASCON-HO-Senior-Brand-Manager-NASC/1376149757/