Senior Brand Manager

About this Position Henkel is in search an ambitious and strategic Senior Brand Manager to shape the future of our Hair Care business across 9 diverse markets. This is an exciting opportunity to lead a challenging and evolving category, strengthen established segments such as Shampoo, and unlock new growth opportunities in emerging segments like Hair Treatments. If you are passionate about building brands, driving innovation, challenging the status quo, and turning bold ideas into business impact, this is your opportunity to make a difference! What you´ll do Develop and implement brand strategy for Hair care category (3 brands) and annual marketing plan across nine markets of Central Asia and Caucasus, aligned with global brand objectives and business priorities. Drive brand performance, market share, sales growth, and profitability through data-driven decision-making and effective marketing investments. Lead the development and execution of impactful 360° marketing campaigns across TV, digital, social media, influencer marketing, and other relevant consumer touchpoints. Drive portfolio development and new product launches, translating consumer insights and market opportunities into successful growth initiatives. Analyze consumer trends, category dynamics, and competitor activities to identify opportunities and strengthen brand relevance. Manage regional marketing budgets, optimize resource allocation, and measure campaign effectiveness and return on investment. Cross-Functional Collaboration with sales, trade marketing, finance, regional marketing and other stakeholders to deliver brand and business objectives.