Senior Brand Manager

We’re hipages, Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we’re on a mission to transform the trade industry and improve lives.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose. We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the role

We’re looking for an experienced Senior Brand Manager to help shape, deliver and strengthen the hipages brand across campaigns, communications, partnerships and customer touchpoints.

Based in Sydney and working closely with the Head of Brand and Communications, you’ll play a key role in translating brand strategy into high-quality execution. You’ll lead integrated brand campaigns, guide brand governance, support research and insights, and partner closely with teams across Marketing, Product, Customer Experience and Creative Services.

You’ll also lead and develop the Brand Executive, helping build capability, accountability and strong delivery across the brand function.

Why join our Marketing team?

• 💪 A clear company purpose and a strong, trusted brand
• 💻 Hybrid working model
• 🤸 Cross-functional collaboration across Marketing, Product, Customer Service, and Creative Services
• 🪴 In-house Talent Development team to support your personal and career growth
• 💵 Competitive salary, benefits and perks, plus equity via our Employee Share Program

How you will add value:

• Partner with the Head of Brand and Communications to help shape brand strategy, priorities and long-term growth opportunities.
• Lead the delivery of integrated brand campaigns that bring the strategy to life and drive measurable business outcomes.
• Build brand awareness, consideration, trust and preference across household and business audiences.
• Own brand governance across campaign-related communications and key customer touchpoints, ensuring the hipages brand is applied consistently and effectively.
• Lead brand communications, partnerships, sponsorships and activations that strengthen reputation, visibility and audience engagement.
• Monitor campaign performance, results, customer feedback and brand effectiveness to identify opportunities for optimisation.
• Partner with stakeholders across Marketing, Product, Customer Experience and Creative Services to deliver consistent, high-quality brand experiences.
• Design and deliver qualitative and quantitative research programs that inform marketing strategy, customer experience improvements and product discovery.
• Coach and develop the Brand Executive, fostering accountability, collaboration and continuous learning.

About you

You’re a strategic and hands-on brand leader who knows how to turn direction into delivery. You bring strong judgement, high standards and the ability to balance creative thinking with commercial outcomes.

You’ll bring:

• A minimum of 15 years’ experience in brand marketing, communications, integrated marketing or a related discipline.
• A minimum of 5 years of senior-level brand management experience, ideally within a fast-paced, customer-led business.
• A minimum of 5 years of relevant experience leading, coaching or developing team members.
• Strong capability across brand strategy, including positioning, identity, messaging, experience, communications and measurement.
• Experience leading brand repositioning, category transformation or major brand growth initiatives.
• A track record of delivering integrated marketing campaigns across multiple channels and audiences.
• Strong understanding of brand implementation, governance, communications and campaign development.
• Experience designing or leading customer research, market research and marketing effectiveness reporting.
• Experience managing agencies, external partners, vendors and campaign delivery processes.
• Experience delivering PR programs, partnerships, sponsorships or activations.
• Strong stakeholder management skills, with the ability to influence and collaborate across multiple teams.
• Excellent communication and presentation skills.
• The ability to translate strategic direction into effective execution and measurable outcomes.
• A degree in marketing or a related discipline would be highly regarded.

Life at hipages

We’re more than just a workplace. We’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement. It’s why 85% of our team say their leader is great.

And there’s more:

• Diverse, collaborative teams that love solving problems
• Agile squads, hackathons, off-sites and roadshows
• Extra leave for birthdays, volunteering and more
• Healthy snacks, continental breakfast and fresh fruit
• Sydney CBD office near Town Hall and Gadigal Stations
• Tailored growth support, mentoring and stretch projects
• A vibrant social scene - we work hard and have fun doing it

We prioritise diversity

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member and a leader.

We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement - we’d love to hear from you.

We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

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