Senior Brand Manager Kiri GMS (H/F)

DETAILED RESPONSIBILITIES

Market dynamics

• Understand consumer and customers needs and category in key markets

• Understand business challenges & opportunities of the Key countries you will work with

• Benchmark products against key competitors and inspiring brands

• Recommend new business opportunities based on strong insights

Portfolio & brand strategy

• Contribute to the brand strategic plan in collaboration with the major local markets

• Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee

• Define the innovation pipeline for the brand in collaboration with our local markets

• Collaborate with industrial teams to ensure feasibility

Positive inno-reno

• Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams

• Get key countries full commitment to ensure project execution

• Validate stage gates, resource allocations and project shifts in Brand Development committees.

• Challenge and approve innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes

• Manage innovation budget (consulting, design agencies, research agencies) for your scope

Team management

• Manage 1 junior brand manager and one shared intern

• Assign projects and missions to upskill the team

• Provide regular feedbacks on performance and identify room for improvement

• Build robust Individual Development Plan with trainings along the year

• Foster a culture of innovation

PROFILE

• Minimum business or marketing bachelor’s Degree required

• mini 7 years of experience in CPG marketing or brand management

• at least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience

SPECIFIC SKILLS OR QUALIFICATIONS

Leadership skills

• Strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience

• Positive and solution-oriented

• Strong project management skills: engage, collaborate, challenge

• Ability to manage complexity (number of projects and/or countries)

• solidarity & team spirit

Business & marketing skills

• Knowledge of product value drivers (nutrition, CSR, …)

• Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management

• Consumer and brand centricity

Language skills

• You are fluent in English and French