Senior Brand Manager

The Brand Manager is responsible for identifying, pitching, and onboarding brands for sponsorships, collaborations, and marketing partnerships with Sorta Famous. This role sits at the intersection of business development and brand strategy, driving revenue by building relationships with brand marketing teams and converting them into long-term agency clients.

Responsibilities:

• Identify and prospect brands for potential collaboration, sponsorship, and agency partnerships.
• Build and manage a pipeline of brand leads across categories (FMCG, fashion, lifestyle, tech, etc. )
• Pitch Sorta Famous's services (PR, social media, influencer marketing) to brand marketing and CMO-level stakeholders.
• Negotiate partnership terms, sponsorship deals, and retainer agreements.
• Own the brand onboarding process from pitch to contract to handover for servicing teams.
• Maintain relationships with existing brand partners to identify upsell and renewal opportunities.
• Collaborate with Social Media, PR, and Talent & Influencer teams to shape proposals tailored to brand needs.
• Track market trends, competitor activity, and brand marketing budgets to identify new opportunities.
• Represent Sorta Famous at industry events, brand meets, and networking forums.
• Maintain accurate records of pipeline, deal stages, and revenue forecasts.

Requirements:

• 3-6 years of experience in brand partnerships, business development, or key account management (agency-side preferred).
• Proven track record of closing brand deals or sponsorships.
• Strong network within brand marketing/CMO circles is a plus.
• Excellent pitching, negotiation, and relationship-management skills.
• Understanding of PR, social media, and influencer marketing landscape.
• Comfortable with revenue targets and pipeline ownership.

Key Result Areas:

• New brand onboarding (number of brands signed per quarter).
• Revenue generated from new partnerships.
• Client retention and upsell from existing brand relationships.
• Pipeline health and conversion rate.