Senior Business Analyst - Media
Posted Updated
Summary
6-month initial contract Senior Business Analyst (via recruiter Talent Insights Group) with one of Australia's biggest retail media businesses, building CDP and audience segmentation capability. Day to day: discovery workshops, mapping data flows, writing specs and Jira stories, and defining segmentation/identity/cleanroom logic using SQL, Confluence and CDP/cleanroom/ad-serving systems.
Senior Business Analyst - Media/Retail
The opportunity
We're working with one of Australia's biggest retail media businesses to find a Business Analyst for a 6 month initial contract. They're in a big phase of platform scale and are building out their CDP and audience segmentation capability from the ground up.
You'll work directly with the Senior Product Manager, Data & Audience, bringing structure to some pretty meaty business and data problems and turning them into something engineering can actually build.
What you'll be doing
The opportunity
We're working with one of Australia's biggest retail media businesses to find a Business Analyst for a 6 month initial contract. They're in a big phase of platform scale and are building out their CDP and audience segmentation capability from the ground up.
You'll work directly with the Senior Product Manager, Data & Audience, bringing structure to some pretty meaty business and data problems and turning them into something engineering can actually build.
What you'll be doing
- Running discovery workshops across Data Science, Analytics, Ad Product, Engineering and Loyalty teams
- Mapping As-Is and To-Be data flows, from customer data ingestion and identity resolution through to audience creation and ad activation
- Writing functional specs, data requirements and delivery-ready Jira user stories with clear acceptance criteria
- Defining business logic and rules for audience segmentation, identity matching and privacy-compliant data sharing (cleanrooms)
- Working closely with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving systems
- Keeping documentation tight in Confluence (data dictionaries, traceability, RAID logs)
- 4 to 6+ years as a BA in data, MarTech, AdTech, retail media or eCommerce environments
- Exposure to CDPs, identity resolution, first-party data, audience segmentation or cleanrooms
- Strong workshop facilitation and the ability to break down ambiguous problems
- Solid documentation skills (BPMN, UML or ERDs) and great user story writing
- Hands-on SQL and comfort working with data schemas and APIs
- Comfortable using GenAI tools to speed up your BA work
- Snowflake or BigQuery experience is a bonus