Senior Business Analyst
Summary
Lead business analysis for AI-enabled automation and ad-tech projects, translating stakeholder needs into structured requirements and guiding implementation with BI tools and SQL.
- Lead business analysis for complex, multi-system solutions and AI-enabled automation projects
- Collaborate with stakeholders to understand advertising workflows and translate goals into structured requirements, user stories, and success metrics
- Facilitate workshops, interviews, and requirements elicitation using appropriate analysis techniques
- Serve as a strategic advisor to customers, identifying and recommending the best-fit approach, as well as addressing business needs and objectives
- Guide clients and development teams through the implementation of data and analytical solutions
- Create and maintain BA artifacts (requirements, WBS, process flows, decision logs, wireframes)
- Validate user stories, acceptance criteria, assumptions, and business rules
- Partner with engineering and data science teams to ensure solution alignment
- Identify and communicate risks related to design, scope, dependencies, and timelines
- Support scope definition, change management, and process optimization (“as-is” / “to-be”)
- Provide data-driven analysis to support executive decision-making
- Plan and lead User Acceptance Testing (UAT) and participate in pre-sale activities
- 5+ years as Business Analyst or BI Analyst
- 1–2 years performing Product Owner-like responsibilities
- Experience with shifting priorities and evolving requirements, multiple times during life cycle
- Experience working with backend and cloud solutions
- Proven ability to translate complex business needs into functional/data requirements
- Hands-on experience with BI tools and basic SQL
- Advanced experience with Jira, MS PowerPoint, MS Word, diagramming tools
- Practical experience with AI/LLM concepts and prompt-based solutions
- Experience in data analysis and data governance, including mapping, lineage, and quality
- Strong analytical and critical-thinking mindset
- Excellent communication, facilitation, presentation skills
- Ability to prioritize and work independently in dynamic environments
- Upper-Intermediate or higher English level
WILL BE A PLUS
- Experience in AdTech or digital advertising
- Experience supporting pre-sales or discovery phases
PERSONAL PROFILE
- Analytical thinker with strong business acumen
- Comfortable engaging with senior stakeholders and technical teams
- Self-driven, adaptable, and proactive in problem-solving