Senior Campaign Planning (Platform), Marketing - ShopeeFood

This role will focus on planning and monitoring platform campaigns with different products, seller and user segments to achieve and improve business performance.

• Facilitate campaigns, ensure all campaigns are presented to the highest standards, and with the customer's priorities.
• Ensure relevant departments, categories, and business functions are represented and appropriate product selections have been made.
• Identify key selling points, seasonal trends, and buyer demand to schedule campaigns and design schemes aligned with the target.
• Be a co-owner for the campaigns, collaborate with cross-functional teams (Business Development, Communications, Campaign Ops…) to ensure seamless implementation and enhance customer and seller experience.
• Monitor campaign performance, track key metrics (CTR, CR…), and make real-time adjustments to improve effectiveness.
• Tracking and analyzing campaign performance – daily, weekly, monthly, spike events for continuous improvement and implementation
• Compile, analyse, and present performance metrics and identify potential opportunities for growth

Requirements

• Proven work experience as Marketing Planner or similar role
• Knowledge of business key performance metrics
• Solid computer skills especially PowerPoint/Google Slide, Spreadsheet/Excel
• Strong analytical skills with a goal-oriented attitude
• Work with open minded, dedication and enthusiasm
• Strong communication skills with both internal and external teams
• Thrives to work in a fast-paced and agile team with a strong winning mindset