Senior Campaign Strategy Coordinator
Role Specific Information
Job Description
About the Role
In this role, you will support the development and execution of strategies that strengthen Kohl’s master brand and ensure upper-funnel campaigns bring that brand to life in authentic, engaging ways. You will help connect customer insights, creative storytelling and business priorities to create cohesive brand experiences. Collaborating across marketing, creative and media teams, you will play a key role in aligning short-term campaign efforts with long-term brand goals.
What You’ll Do
Assist in activating Kohl’s brand positioning, purpose and identity across marketing channels and customer touchpoints
Work with the Customer Insights team to identify customer, cultural and competitive insights that inform brand and campaign strategies
Help develop and maintain brand and campaign strategy briefs that connect brand purpose to business priorities
Partner with teams across marketing to ensure seasonal and promotional campaigns ladder up to the master brand strategy and maintain consistent brand expression
Support collaboration between channel, creative and media partners to build cohesive and impactful campaign ecosystems
Compile data from brand tracking, perception studies and performance reports to identify insights and opportunities
Manage updates to brand documentation, positioning frameworks and creative toolkits to ensure consistency and accessibility
Help prepare materials and recaps for brand and campaign planning sessions to align stakeholders and leadership
Track timelines, deliverables and communication across projects to ensure smooth coordination and follow-through
Act as a brand advocate, ensuring all work reflects Kohl’s values and contributes to a strong, unified customer experience
Additional tasks may be assigned
What Skills You Have
Required
Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience
2+ years of experience in brand, marketing or campaign strategy within a retail or consumer-focused organization
Preferred
Familiarity with brand tracking and research methodologies
Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to maintain prompt and regular attendance as set by the company
Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
Ability to comply with dress code requirements
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Perform work in accordance with the Physical/Cognitive Requirements section
Physical/Cognitive Requirements
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner
Ability to comply with health and safety standards