Senior Communications Manager

Position Summary
Responsible for leading and managing communications on behalf of HLK clients. The Senior Communications Manager will interface with clients and internal teams to move projects through the agency with the highest degree of efficiency and success — both from a creative and business standpoint. Ultimately, the agency’s goal is to help its clients achieve their business objectives through innovative thinking and flawless execution.

Responsibilities
• Serve as the day-to-day point of contact for assigned clients to develop and implement communications strategies for campaigns, launches and editorial calendars.
• Create and manage strategic communications plans including strategy, goals, budget, tactics and measurement.
• Identify and create new and exciting opportunities through social media and public relations and effectively communicate them through agency processes to grow deliverables.
• Develop and maintain current statuses.
• Collaborate with the account team(s) on earned media calendars and social content calendars.
• Develop, coordinate and execute all tactics outlined within the approved PR plan, including but not limited to:
o Developing the annual earned media editorial calendar.
o Establishing and managing media relationships and lists.
o Facilitating media inquiries and interview requests.
o Handling all PR writing (bylines, news releases, blogs, etc.).
o Pitching timely editorial topics, news releases, story ideas, etc. to the target media audience. o Organizing and staffing promotional events such as media days, trade shows and conferences.
o Analyzing media relations reports from owned channels and other monitoring platforms (Cision, Brand watch, Google Analytics, etc.), and developing insights and recommendations reports for clients. o Supporting report development to bring forward action items to the communications lead for new opportunities or changes.
• Lead the development and implementation of social media channels and engagement action plans.
• Design and manage influencer and advocacy programs for brands through social media.
• Provide reporting analyses to identify actionable and integrated insights that influence marketing decisions and budgets.