Senior Consultant, Demand Generation Marketing - Digital Customer
Description
Summary
Candidates must have a minimum of 1 year of pure consulting experience and demonstrated strategy experience.
What will your typical day look like?
Lead the end-to-end program management of integrated demand generation campaigns and thought leadership initiatives, translating campaign strategies into actionable project plans, workflows, timelines, and deliverables. Develop and maintain project charters, Statements of Work (SOWs), project schedules, and milestone tracking documentation to ensure successful execution. Coordinate the development and delivery of marketing assets across multiple channels, including email, social media, websites, webinars, and digital campaigns, while monitoring program activities to ensure alignment with deadlines, objectives, and campaign goals.
Partner closely with marketing, sales, and go-to-market (GTM) stakeholders to align lead generation initiatives with revenue objectives and collaborate with resource managers and internal teams to secure the appropriate resources and expertise required for program execution. Communicate project status, risks, dependencies, and recommendations to stakeholders and leadership teams while managing external agencies, vendors, and content partners to ensure the timely delivery of high-quality marketing materials.
Oversee program budgets, monitor expenditures, and ensure campaigns remain within approved financial parameters. Support contract negotiations and evaluate agency and vendor performance against project objectives. Coordinate the activation and deployment of marketing assets across global and regional channels while overseeing content localization efforts to ensure campaigns resonate with target audiences across diverse markets and customer segments. Partner with regional marketing teams to identify market opportunities, address gaps, and adapt campaign strategies based on local business needs.
Develop and maintain comprehensive Bills of Materials (BOMs) to provide visibility into available campaign assets and resources. Build and optimize marketing automation workflows, lead nurturing programs, and lead-scoring models to improve campaign effectiveness. Analyze campaign performance metrics and translate findings into actionable recommendations for continuous improvement, while supporting seamless lead handoff processes between marketing and sales teams to maximize lead conversion opportunities and business outcomes.
About the team
Enough about us, let’s talk about you
You are someone with these required skills, experience & qualifications:
- Proven experience in demand generation, digital marketing, campaign management, or marketing program management roles.
- Experience working within B2B, SaaS, technology, or professional services environments.
- Strong program and project management skills, with experience managing multiple concurrent initiatives.
- Experience developing project plans, timelines, Statements of Work (SOWs), and campaign execution frameworks.
- Strong stakeholder management and cross-functional collaboration skills.
- Experience coordinating with agencies, vendors, and external partners.
- Experience managing marketing budgets and campaign expenditures.
- Knowledge of demand generation strategies, lead lifecycle management, and marketing funnel optimization.
- Experience with marketing automation platforms, lead nurturing, and lead scoring methodologies.
- Strong analytical skills with the ability to evaluate campaign performance and identify opportunities for optimization.
- Excellent written, verbal, and presentation communication skills.
- Ability to manage competing priorities in a fast-paced and evolving environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
It would be great for you to have some of these nice to haves as well:
- Experience managing global or regional demand generation programs.
- Familiarity with marketing automation platforms such as Marketo, HubSpot, Eloqua, Pardot, or similar tools.
- Experience supporting content marketing and thought leadership initiatives.
- Knowledge of campaign performance reporting, attribution models, and pipeline analytics.
- Experience with localization and regional campaign activation strategies.
- Understanding of sales and marketing alignment best practices.
- Experience developing Bill of Materials (BOMs) and campaign asset management frameworks.
- Strong organizational skills with exceptional attention to detail.
- PMP, Agile, or related project management certifications would be considered an asset.
Total Rewards
The salary range for this position is $80,000 - $138,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.
Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.