Senior Consultant – Marketing & Communications Performance Management

Senior Consultant – Marketing & Communications Performance Management

Role Overview

We are seeking a Senior Consultant to support the deployment and scaling of the MarCom Watchtower from November 2026 onwards. This strategic initiative aims to transform Marketing & Communications from a reporting-driven organization into a performance-driven organization by connecting strategy, objectives, KPIs, OKRs, business outcomes, and decision-making.

The consultant will closely collaborate with the Performance Analysts from the Run & Change and MarCom clusters to deliver the Watchtower ambitions, strengthen performance management capabilities, and support the transition towards data-driven decision making.

Main Responsibilities

• Contribute to the deployment and continuous improvement of the MarCom Watchtower across MarCom teams and domains.

• Collaborate with Run & Change and Cluster Performance Analysts to define, monitor, and improve Strategic KPIs, OKRs, and performance reviews.

• Perform advanced performance analyses and transform data into actionable insights and recommendations.

• Contribute to the measurement of business impact, including campaign effectiveness, ROI, and future attribution models.

• Support the improvement of KPI governance, data quality, KPI documentation, and measurement methodologies.

• Facilitate workshops with business stakeholders to challenge results, identify root causes, and define improvement actions.

• Help embed the Watchtower into governance, planning processes, and agile ways of working.

• Collaborate with MarTech, Data, and Business teams to automate and industrialize performance measurement capabilities.

• Support the development of a stronger performance culture focused on outcomes, accountability, and continuous improvement.

Key Requirements

• 8+ years of experience in Performance Management, Marketing Analytics, Strategy Consulting.

• Strong expertise in KPI frameworks, OKRs, performance management, and executive reporting.

• Proven experience conducting complex analyses and translating insights into business recommendations and action plans.

• Very good understanding of marketing effectiveness, ROI measurement, attribution, and business performance indicators.

• Strong stakeholder management and facilitation skills.

• Ability to work collaboratively across multiple teams and disciplines.

• Experience in financial services is considered a strong asset.

• Knowledge of Power BI.

• Knowledge of Adobe Analytics and Sprinklr.

• Mastery of SQL language and experience in complex data processing.

• Good knowledge of French and a passive knowledge of Dutch or vice versa; operational proficiency in English.

Expected Outcomes

• Successful extension of the Watchtower across Marketing & Communications department.

• Improved KPI governance and measurement maturity.

• High-quality performance analyses supporting management decisions.

• Strong collaboration between Run & Change, Cluster Performance Analysts and business stakeholders.

• Increased adoption of data-driven performance management practices across the department.

Other Details

Telework: 50% on-site and 50% home working.