Senior Content Manager
You will own and evolve the editorial voice and content marketing strategy across APAC. You will develop localized content roadmaps, create written and video content, lead LinkedIn thought leadership, manage agencies, partner with stakeholders, run complex projects, and optimize performance using data, SEO, and engagement metrics.
Responsibilities
- Own and evolve the APAC content roadmap
- Define localized content strategies across APAC markets
- Use AI to scale content output and improve efficiency
- Lead APAC social and LinkedIn thought leadership strategy
- Write and edit reports, case studies, videos, social content, and campaign assets
- Develop video narratives and platform-first content
- Monitor B2B media trends, platform shifts, and audience behavior
- Partner with marketing, product, commercial, and agency stakeholders
- Manage multiple complex content projects
- Adapt global content for APAC markets
- Manage agency and freelancer output
- Define success metrics and optimize content performance, SEO, and engagement
- Test new content formats, channels, and approaches
Requirements
- 8+ years of experience in content marketing, editorial, or strategic copywriting
- Experience in B2B technology, fintech, or financial services
- Content strategy ownership
- AI workflow fluency
- LinkedIn and social media expertise
- Video storytelling experience
- B2B media and content ecosystem knowledge
- Editorial judgment and journalistic mindset
- Audience research
- Project management