Senior Content Marketing Manager - EMEA

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

Across all roles, employees are expected to leverage AI to move faster, work smarter, and create scalable patterns that improve execution and business outcomes.

As the Senior Content Marketing Manager, EMEA, you are responsible for developing and executing content strategies that drive brand awareness, thought leadership, demand generation, and sales engagement across the region. Acting as a strategic partner to Sales, Product Marketing, Demand Generation, and Customer Success, you translate market insights, buyer needs, and business priorities into compelling content that strengthens Rithum's market presence and supports revenue growth. Positioned close to the EMEA sales organization, you leverage direct customer and market insights to create content that influences buying decisions, strengthens positioning, and supports the entire buyer journey. Success in this role requires exceptional writing and editorial skills, strong business acumen, analytical thinking, and the ability to leverage AI-enabled tools and emerging search technologies to maximize content performance, discoverability, and business impact.

Responsibilities

Content Strategy & Thought Leadership

• Develop and execute content marketing strategies aligned to business objectives, product launches, demand generation priorities, and regional growth goals across EMEA.
• Create content frameworks that support awareness, engagement, pipeline creation, customer expansion, and thought leadership objectives.
• Identify emerging industry trends, buyer challenges, market opportunities, and competitive dynamics to inform content priorities and messaging.
• Partner with Product Marketing, Demand Generation, and Brand teams to ensure content supports broader go-to-market strategies and corporate narratives.
• Contribute to the development of executive thought leadership, industry perspectives, and strategic narratives that strengthen Rithum’s market position.

Content Development & Storytelling

• Plan, create, edit, and publish content across a variety of formats, including thought leadership articles, blogs, research reports, case studies, webinars, video scripts, sales enablement materials, email campaigns, and website content.
• Serve as a hands-on writer and editor, maintaining high standards for quality, clarity, consistency, and brand voice.
• Translate complex industry topics, product capabilities, and customer success stories into compelling and accessible content.
• Develop content that supports both regional priorities and broader company initiatives.
• Partner with internal subject matter experts, customers, and industry stakeholders to create credible, differentiated content.

Sales Alignment & Market Intelligence

• Build strong partnerships with EMEA sales leadership and account teams to understand buyer needs, market trends, competitive pressures, and customer challenges.
• Participate in sales calls, pipeline reviews, win/loss discussions, and customer conversations to gather insights that inform content development.
• Translate field feedback and customer insights into content that improves sales effectiveness, buyer engagement, and pipeline progression.
• Develop sales enablement content that supports prospecting, opportunity advancement, and customer expansion initiatives.

Content Performance, SEO & AI Visibility

• Develop and execute SEO, GEO, and Answer Engine Optimization (AEO) strategies that improve discoverability across traditional search engines and AI-powered platforms.
• Optimize content for both human audiences and AI-assisted discovery experiences.
• Monitor content performance using engagement, pipeline influence, search visibility, AI citation, and conversion metrics.
• Leverage analytics, experimentation, and performance insights to continuously improve content effectiveness and content investment decisions.
• Partner with Demand Generation and Marketing Operations teams to measure content contribution across the buyer journey.

AI-Enabled Content Innovation

• Leverage AI-enabled tools to accelerate content ideation, research, drafting, content repurposing, and workflow efficiency.
• Establish best practices for incorporating AI into content development while maintaining editorial quality, factual accuracy, and brand integrity.
• Identify emerging opportunities related to AI-driven search, content discovery, and buyer behavior.
• Serve as a champion for innovative content practices that improve efficiency, scalability, and business impact.

Qualifications

Minimum Qualifications

• 8+ years of B2B content marketing experience, including experience within SaaS, eCommerce, retail technology, or related technology industries.
• Demonstrated success developing and executing content strategies that support brand awareness, demand generation, and revenue growth.
• Exceptional writing, editing, storytelling, and content development skills across multiple formats and audiences.
• Strong understanding of B2B buyer journeys, sales processes, and revenue marketing principles.
• Experience partnering closely with Sales, Product Marketing, Demand Generation, and Customer Success teams.
• Demonstrated experience utilizing AI-enabled tools as part of content creation, research, optimization, and distribution workflows.
• Working knowledge of SEO, GEO, AEO, content discoverability, and digital content performance best practices.
• Experience using marketing automation, CRM, analytics, and content performance platforms.
• Strong communication, stakeholder management, and influence skills.

Preferred Qualifications

• 10+ years of B2B content marketing experience.
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• Experience marketing to enterprise brands, retailers, eCommerce organizations, or digital commerce leaders across EMEA.
• Experience developing executive thought leadership and strategic narrative frameworks.
• Experience with Marketo, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar marketing technologies.
• Experience contributing to AI visibility, structured content, answer engine optimization, or emerging AI search strategies.
• Experience supporting international or multi-region go-to-market organizations.

Travel Required

Up to 10%

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What it’s like to work at Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

Benefits

• Enhanced Private Medical Insurance and a Health Cash Back Plan
• Life insurance & disability benefits
• Pension plan with 4% Company match
• Competitive time off package with 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days and 1 Paid Volunteer Day
• £45/month Remote work stipend for internet
• Access to tools to support your wellbeing such as the Calm App and an Employee Assistance Program
• Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career
• Charitable contribution match per team member

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.