Senior Content Marketing Strategist

This is a Fully Remote Job

About Our Client:

The organization provides tools that enhance the safety, productivity, and profitability of physical operations by enabling integrated management of drivers, vehicles, equipment, and fleet expenses in a single system. Leveraging AI technology, the platform offers comprehensive visibility and control while automating and simplifying operational tasks. Serving nearly 100,000 customers across various industries such as transportation, logistics, construction, energy, manufacturing, agriculture, retail, and the public sector, the company addresses challenges in operational efficiency and safety at scale.

About the Opportunity:

The SENIOR CONTENT MARKETING STRATEGIST leads the strategy, development, and execution of key content programs that drive engagement and support enterprise sales and expansion efforts. This role is responsible for translating audience and business needs into impactful full-funnel content, managing complex programs from conception to measurement, and aligning cross-functional stakeholders to maximize content effectiveness. This position is pivotal in shaping the organization’s content approach, utilizing AI-enabled methods alongside strategic human insight to enhance content quality and impact.

Responsibilities:

• Develop and manage strategy, roadmap, and editorial direction for major content initiatives supporting brand and pipeline goals.
• Lead end-to-end full-funnel content programs including thought leadership, research reports, and long-form editorial.
• Drive customer- and expert-focused content through interviews, research, and user-generated material in collaboration with Customer Marketing.
• Analyze content performance data to identify opportunities and optimize content investment and distribution.
• Provide strategic content guidance to partners, influencing messaging and program priorities.
• Detect content gaps and implement scalable AI-driven approaches to improve content quality and consistency.
• Collaborate closely with marketing, sales, communications, SEO, and executive teams to align content with company priorities.
• Manage content aspects of cross-functional projects, ensuring quality and timeline adherence.
• Establish editorial standards and contribute to elevating the organization’s external content voice.

Requirements:

• Minimum of 6 years B2B content marketing experience with a portfolio of enterprise-focused, full-funnel content.
• Proven ability to own content functions or major programs from strategy through execution and measurement.
• Excellent writing and editing skills capable of simplifying complex technical and data topics.
• Skill in designing content ecosystems addressing audience needs, funnel stages, and business outcomes.
• Experience conducting executive and SME interviews to create high-impact content.
• Ability to develop distinctive content based on proprietary data, customer insights, and expert perspectives.
• Strong strategic judgment for identifying opportunities and making decisions in cross-functional environments.
• Familiarity with physical operations, fleet management, or transportation industries is advantageous.

Pay Range and Compensation Package:

• The compensation range for this position is $116,000 to $137,000 USD, depending on location and other factors.

Benefits & Perks:

• Medical, pharmacy, optical, and dental care benefits.
• Paid time off and sick leave.
• Short-term and long-term disability coverage.
• Life insurance.
• 401(k) contribution.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.