Senior Content Strategist
Posted
Summary
Senior Content Strategist at Maner Costerisan, a public accounting, technology and business consulting firm in Grand Rapids, MI. Day to day, this person owns the firm's editorial calendar and content pipeline, writes and edits thought leadership with subject-matter experts, manages agency content, and uses SEO, performance data and AI tools to improve content marketing.
About Maner Costerisan
Maner Costerisan is a full-service public accounting, technology and business consulting firm that has grown into one of the top firms in the Great Lakes region. Ranked as one of the “Best Firms to Work For” by Accounting Today for 11 consecutive years, we invest in our people so they can invest in themselves, their clients and their communities.
We are a group of passionate, driven and focused individuals with a combination of unique and diverse mindsets, skill sets and experiences dedicated to reaching our potential, so our clients can achieve theirs.
Summary of Responsibilities
At Maner Costerisan, our people and the relationships they build are a big part of what sets us apart. Our team works across industries and services, helping businesses and organizations navigate everything from accounting and tax to technology and business challenges. Content helps us bring more of that knowledge to our clients and prospects, giving them timely, relevant information to make informed decisions and stay two steps ahead.
The Senior Content Strategist will help shape and manage how we do that. This person will manage the firm’s editorial calendar and content pipeline, working closely with subject-matter specialists, agency partners and the Marketing team to develop timely, relevant content. They’ll write and edit priority content, manage projects through development and review, and find smart ways to repurpose and extend great ideas across channels.
This role will also be an important part of the firm’s broader marketing efforts, helping connect content across campaigns, events, digital marketing and other initiatives. Working closely with the Director of Marketing and Digital Marketing Manager, they’ll use audience insights, search trends and performance data to understand what’s working, test new ideas and continually improve our approach. They’ll also help us explore how AI and new tools can make content development smarter and more efficient.
We’re looking for an experienced content marketer who brings curiosity, creativity and energy to the role. Someone who wants to learn our business and audiences, ask good questions and try new things, while bringing the strategy and organization needed to turn great ideas into content that connects.
Essential Functions
Content Strategy & Management
- Help shape and execute content strategies that support Maner’s marketing priorities, industries, services and audiences.
- Partner with the MarTech Operations Manager and digital agency to develop and execute campaign strategies, aligning content, audience journeys and digital efforts with campaign goals.
- Manage the firm’s editorial calendar and content pipeline, balancing planned content with timely topics and new opportunities.
- Work with subject-matter specialists to identify client questions, industry developments and perspectives that can become relevant content.
- Manage content projects from initial idea through development, review and publication.
- Manage and review content developed by agency partners and other outside resources.
- Identify opportunities to repurpose and extend content across web, email, social, campaigns, events and other channels.
- Help ensure content consistently reflects Maner’s brand, messaging, voice and tone.
Content Development
- Interview subject-matter specialists to uncover their expertise, experiences and perspectives.
- Support in writing and editing of priority content, including articles, thought leadership, website copy, email, social media, case studies and other marketing materials.
- Translate complex accounting, tax, technology and consulting topics into content that is clear, useful and relevant to the intended audience.
- Review and edit content for clarity, accuracy, consistency and alignment with Maner’s voice.
Campaign & Marketing Collaboration
- Serve as a key content partner for firm marketing campaigns, helping determine the messages, topics and content needed to support campaign goals.
- Think across channels when developing content and identify opportunities to extend ideas rather than creating one-off pieces.
- Coordinate with agency partners, subject-matter specialists and Marketing team members to keep content projects and deadlines on track.
Content Insights & Optimization
- Work closely with the Director of Marketing and MarTech Operations Manager to review data, content performance, audience insights and search trends.
- Use performance insights to recommend new topics, updates and opportunities to improve or repurpose existing content.
- Partner with the MarTech Operations Manager to incorporate SEO, AEO and evolving search best practices into content.
- Stay curious about how clients and prospects find and consume information and bring forward ideas for improving Maner’s content marketing efforts.
AI & Content Development
- Use approved AI tools to support research, ideation, drafting, editing and repurposing while keeping human expertise at the center.
- Help develop and improve AI-enabled content workflows that make content development more efficient and consistent.
- Help maintain the messaging, audience, industry and service information used to guide AI-supported content.
- Explore new tools and practical ways AI can support Maner’s content marketing efforts.
- Ensure AI-supported content meets Maner’s standards for accuracy, originality, and brand voice.
Job Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English or a related field preferred.
- 5–7 years of experience in content marketing, communications, journalism or a related field.
- Demonstrated experience developing and managing content across multiple formats and channels.
- Experience working with subject-matter specialists, senior leaders and other stakeholders to develop content.
- Experience in professional services, financial services or another complex B2B environment is a plus.
Required Knowledge, Skills and Abilities
- Excellent writing, editing and storytelling skills.
- Understanding of content marketing and how content works across channels.
- Ability to turn complex topics into clear, relevant content for different audiences.
- Natural curiosity and an ability to quickly learn complex industries, services and topics.
- Strong project management and organizational skills, including managing editorial calendars, deadlines and agency partners.
- Ability to use performance data and audience insights to improve content.
- Familiarity with SEO, AEO and evolving digital content practices.
- Comfortable using AI tools to support content development.
- Familiarity with Hubspot, Monday.com or other project management tools, WordPress or other content management systems and other digital marketing platforms is a plus.