Senior Content Writer (CRO)

Location: Kuala Lumpur, Malaysia

Role: Senior Content Writer

Department: Marketing

Mode: Full-time role

About

Founded in Hong Kong in early 2017, is an AI-powered business messaging platform that helps companies manage customer conversations across chat, calls and email — all in one place.

Trusted by businesses in over 127 countries and recognized by G2 and SME100, enables fast-growing companies around the world to capture, convert, and retain customers at scale.

We operate as a globally distributed team with employees based around the world, contributing to a diverse and inclusive culture. Join us, and be part of a team that is shaping the future of customer conversation management!

Our Culture

At , we move fast, work smart, and always keep our customers at the heart of what we do. Here’s what we stand for:

• Solve Customer Problems: Every effort must solve real customer pain points. No guesswork—just real feedback and clear value!
• The 80/20 Rule: We focus on 20% of actions that create 80% of the value. Simple is powerful—it gets us moving fast.
• 100% Alignment, 80% Accuracy: We aim 100% team alignment and 80% accuracy. Perfect plans can wait—clear goals come first.
• Be Direct: We give honest feedback, and tackle problems head-on. Clarity moves us forward!
• Own It and Support Each Other: We step up, help out, and drive outcomes—together.
• Build Human Connections: Work is better when we trust, care, and celebrate wins together. We’re a team!

Role Description

We’re hiring a Senior Content Writer with CRO experience to strengthen how is understood, evaluated, and chosen by our target audience.

You will work closely with the Communications Lead and cross-functional partners to ensure our content:

• is consistently understood by buyers and AI systems
• supports clear, confident buying decisions
• and converts qualified demand

Success in these roles should reduce ambiguity, improve decision clarity, and raise the quality of downstream outcomes.

Responsibilities

• Improve the clarity and conversion effectiveness of content on key decision surfaces, including the homepage and other high-impact core pages.
• Write and iterate conversion-critical content, including headlines, page copy, CTAs, proof framing, and blog articles
• Identify where high-intent buyers hesitate, misinterpret, or fail to act, and resolve these issues through content changes.
• Help plan and run focused content-led CRO initiatives when needed with the MarTech team
• Analyze qualitative and quantitative signals from content-lead CRO experiments to summarize outcomes and provide recommendations
• Ensure CRO learnings feed back into content standards and decision frameworks so improvements compound over time.

Expectations

• Operate as a senior, outcome-oriented individual contributors who can work with incomplete information and make high-impact calls within scope.
• Communicate clearly and directly with stakeholders across functions and departments.
• Contribute to workflow and tooling improvements that increase quality and reduce friction.

Requirements

• 5+ years of experience in B2B content, or conversion-focused roles, preferably in SaaS or technology.
• Strong understanding of high-consideration B2B buyer journeys and decision-making.
• Outcome-oriented mindset.
• Adept at working in an AI-first environment.
• Excellent written and verbal communication skills.
• Comfortable operating with ambiguity and owning decisions within scope.
• Adaptable as priorities or signals change.
• Strong B2B writing ability, including experience producing and iterating conversion-critical content
• Proven ability to diagnose problems rooted in clarity, sequencing, or positioning

Here's what's in for you

• You will become part of an amazing culture with smart, collaborative teammates who actually care about each other's growth and success.
• You will grow more here than you would anywhere else, that is a promise.
• Virtual events like talent shows, Among Us nights, and online game sessions to keep the fun going, no matter where you are!
• We offer a highly competitive compensation package.
• You'll receive a wellbeing allowance to support your health and wellness needs.