Senior Copywriter/Content Strategist

The Planet Group is seeking a Senior Copywriter/Content Strategist to join one of our well-known global pharmaceutical clients.

• Pay: $53-58/hr depending on experience
• Location: Hybrid in Lake County, IL (T-TR onsite)
• Duration: 2 years

Senior Copywriter/Content Strategist Responsibilities:

• Join a team of 45+ strategic and creative thinkers in an in-house marketing communications and events agency
• Support internal and external communications across Corporate, R&D and Commercial pillars of the company - partnering with cross-functional stakeholders that represent over 30 brands across 80+ countries
• Leverage big-picture thinking, storytelling, and research insights to develop and implement internal and external communication plans, campaigns, promotional materials, and meeting/event deliverables for teams across the entire enterprise. Items may include:
  • Themes and Tag lines, Video Scripts, Internal Awareness Campaigns, Disease State Awareness Campaigns, Product launch support, Leadership Messaging, Training Tactics, Team-Building Initiatives. Culture Change Initiatives, Award and Recognition Programs, and Show scripting and speaker talking points
• Build a good rapport with clients and nurture team relationships
• Collaborate with Creative Director, Designers, Account Team, and external vendor partners to conceptualize and execute materials that meet brand standards (AbbVie corporate brand, as well as individual product brands)
• Determine a project's direction (both conceptually and holistically) working with incomplete information and ambiguity
• Work with Traffic Manager, Creative Director and Account Team on development and clarification of project scope, timeline, and budget, and share accountability in delivering against project requirements and client expectations
• Communicate timely and accurate information as project progresses, meet deadlines, and execute quality standards
• Anticipate project needs and proactively provide expertise and innovative solutions to meet them
• Track time daily and meet established utilization numbers for this function

Senior Copywriter/Content Strategist Qualifications:

• BA/BS in English, Journalism, or Communications
• 5-7 years of writing experience within a design firm, advertising agency, in-house corporate department and/or freelance business
• Proven talent and understanding of creative media to determine the best method to portray a creative concept
• Expertise in Microsoft Office and awareness of trends in digital and print communications
• Excellent communication skills: Written, presentation and oral that persuade and gain understanding and alignment with others in a professional tone
• High degree of initiative to drive projects to completion in a fast-paced environment; ability to absorb and respond to constructive feedback and turn projects around quickly when off course
• Demonstrates a passion for creative thinking and the ability to clearly explain strategy and thought process
• Confidence under pressure, exercising good judgment as well as good interpersonal skills
• Able to work collaboratively within a team and provide clarity amid ambiguity
• Able to work under the guidance of a creative director, as well as independently (with minimal supervision) and directly with Account Teams
• Knowledge of regulations, standards and healthcare trends affecting pharmaceutical products and biotech is a plus

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