Senior Copywriter

West Cary Group is seeking an experienced Senior Copywriter to add to our team. You’ll write compelling, user-friendly messaging across multiple channels and audiences—everything from straightforward emails to strategic thought leadership pieces. Help us craft marketing campaign materials and more that exude brand voice yet are clear in their messaging.

Role Qualifications and Position Responsibilities

• Bring original copy ideas to life, capturing the target audience's attention, motivating action, and driving the client’s business forward
• Clearly present creative strategy to clients, standing in for senior creative leadership when necessary and own the ability to walk through an entire creative campaign
• Brainstorm thought leadership concepts one day and tackle detail-oriented projects the next
• Proactively offer guidance and direction to other copywriters when necessary
• Develop a deep understanding of the client and their services
• Create and present messaging strategy that enhances client’s brand identity
• Work closely with Art Directors and other creatives to create visual and verbal harmon
• Balance client feedback with proven strategy to put forth the strongest possible creative
• Check questionable details
• Consider laws governing copy, such as registered and trademarked symbols, country of origin and material construction
• Stay abreast of marketing trends, innovations and successes
• Write consistently in brand voice with an eye for nuance across audiences and lanes of business
• Demonstrate attention to detail by using the creative brief and research to meet the client’s needs
• Manage your time effectively, handling multiple deadlines and priorities, sometimes on short timelines
• Demonstrate pride in the quality of your work
• Have experience as a people manager
• Other duties as assigned