Job Description – Senior Art Director / Creative Lead

Location

Location: Gurgaon / Mumbai| Full-time

About the Role

We are looking for a highly creative and experienced Senior Art Director / Creative Lead who can transform business objectives, briefs, and ideas into high-impact, visually compelling creative communication.

The ideal candidate should have strong experience working with advertising/creative agencies, understand industry-standard creative practices, and have the ability to take a concept from idea → visual direction → creative execution.

This role requires someone who is not only an excellent visual thinker but also understands brands, audiences, competitors and communication strategy.

1. Creative Concept & Art Direction

• Develop original creative concepts and visual ideas based on business and communication objectives.
  
• Lead the art direction for campaigns across digital, social media, print, video and other communication platforms.
  
• Translate abstract ideas and marketing briefs into strong, engaging visual concepts.
  
• Establish the visual tone, style, composition, imagery, typography and overall creative direction.
  
• Ensure that creative outputs are visually distinctive, relevant and aligned with brand guidelines.
  

2. Creative Execution

• Create and supervise eye-catching, high-quality creative assets for campaigns and marketing initiatives.
  
• Work across multiple formats including:
  
  • Social media campaigns
    
  • Digital advertisements
    
  • Brand campaigns
    
  • Print creatives
    
  • Presentations
    
  • Videos and motion graphics
    
  • Marketing collaterals
    
  • Event/stall branding
    
  • Internal and external communications
    
• Maintain high standards of design quality, visual consistency and attention to detail.
  

3. Agency & Campaign Experience

• Bring strong experience from advertising/creative agencies and understand professional agency workflows.
  
• Demonstrate the ability to work on multiple campaigns and tight deadlines without compromising creative quality.
  
• Understand how to interpret client/brand briefs and convert them into compelling creative solutions.
  
• Collaborate effectively with copywriters, designers, video teams, marketing teams and external agencies.
  

4. Creative Thinking & Innovation

• Demonstrate strong conceptual and creative thinking rather than simply executing instructions.
  
• Challenge conventional approaches and propose fresh, innovative creative solutions.
  
• Convert strategic ideas into visual storytelling and memorable communication.
  
• Stay updated with emerging design trends, advertising trends, AI tools and new creative technologies.
  

5. Competitor & Industry Analysis

• Conduct regular competitor and industry creative analysis.
  
• Identify emerging visual trends, campaign approaches and communication opportunities.
  
• Benchmark the quality of creative output against leading brands and agencies.
  
• Use insights from competitor analysis to develop more differentiated and effective creative communication.
  

6. Team Collaboration & Communication

• Clearly communicate creative concepts and explain the thinking behind the work.
  
• Present ideas confidently to senior stakeholders and marketing teams.
  
• Provide constructive creative feedback to designers and other team members.
  
• Collaborate with cross-functional teams to understand objectives and deliver the right creative solution.
  

Must-Have Skills

• 8–10 years of professional experience in Art Direction, Creative Design or Advertising.
  
• Strong experience in a creative/advertising agency environment.
  
• Excellent conceptual and visual thinking.
  
• Strong understanding of Art Direction and visual storytelling.
  
• Ability to convert ideas/briefs into creative concepts and final outputs.
  
• Strong understanding of:
  
  • Layout & composition
    
  • Typography
    
  • Colour theory
    
  • Photography
    
  • Illustration
    
  • Visual hierarchy
    
  • Branding
    
  • Digital & social media design
    
• Strong competitor and industry research skills.
  
• Excellent communication and presentation skills.
  
• Ability to handle multiple projects and work under tight deadlines.
  
• High attention to detail and commitment to creative quality.
  
• Ability to maintain industry-standard design and advertising practices.
  

Software / Tools

Strong proficiency in relevant creative tools such as:

• Adobe Photoshop
  
• Adobe Illustrator
  
• Adobe InDesign
  
• After Effects / Premiere Pro – added advantage
  
• Figma – added advantage
  
• AI creative tools such as Midjourney, Adobe Firefly, Gemini, ChatGPT, Runway, etc. – highly desirable