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Payward, Inc.

New

Senior Creative Designer Performance Marketing Static and Motion

Posted Updated 3 views
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You will concept, produce, and deliver paid static creative for launches, campaigns, promotions, and always-on activity. You will adapt creative for social platforms, create performance video, use AI-assisted image and video tools, localize assets across markets, analyze test results, and refine future creative.

Responsibilities

  • Own paid static creative for product launches, campaigns, promotions, and always-on activity
  • Create platform-native assets for Meta, TikTok, YouTube, LinkedIn, Reddit, and X
  • Concept and produce performance video in multiple formats
  • Produce AI-generated and AI-assisted video and imagery
  • Pitch culturally timely, internet-native concepts
  • Version and localize creative across markets, languages, formats, and regulatory requirements
  • Use creative test results to develop new hooks, concepts, and cuts
  • Partner with product marketing, compliance, and regional stakeholders to secure approvals
  • Maintain a high craft standard and organized source files

Requirements

  • 5+ years of performance creative experience at a high-volume in-house team or performance agency
  • Portfolio demonstrating paid static work, video cuts, AI-assisted work, and creative testing
  • Expertise in layout, hierarchy, typography, and composition
  • Platform-native creative expertise across Meta, TikTok, and YouTube
  • Video production and sound-design skills
  • High-level proficiency with generative AI video and image tools
  • Experience with structured creative testing and performance metrics
  • Knowledge of internet and meme culture
  • Ability to work within regulatory constraints
  • Copywriting skills
  • Proficiency with Figma and Adobe Creative Cloud, including After Effects, Premiere, and Photoshop
  • Interest in investing and crypto

Skills

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