Senior Creative Strategy & UX Designer, Energy Products

Team: Woven City Management

Location: Tokyo

Commitment: Employee

Workplace Type: hybrid

TEAM

Toyota is redefining what it means to move. We are expanding the role of mobility beyond transportation by connecting vehicles, homes, energy, software, and people’s daily lives. Centered around the ideas of A Living Laboratory™, Human-Centered, and Ever Evolving City™, Woven City provides a unique environment where new technologies can be tested, refined, and integrated into real life.

We do this by bringing together a diverse community of people with a shared passion for the future of mobility to co-create, develop and refine innovative products and services. This cross-section of social infrastructure, mobility, and people provides a unique opportunity for inventors, residents and visitors to interact seamlessly with new technologies throughout daily life in an environment that emulates a real city.

Our team is responsible for planning, developing, and launching a new energy management product for BEV owners. The product connects vehicles, homes, electricity plans, charging behavior, and energy data to help customers use energy more intelligently. Through technologies such as V2H, smart charging, home energy optimization, and data-driven recommendations, we aim to transform the parked vehicle into a meaningful part of everyday life.

This is not only a technology project. It is also a new customer experience, a new business model, and a new brand story for Toyota and Lexus. We are working across product management, software development, energy operations, dealer operations, UX, brand, and business strategy to create a service that makes energy feel simple, personal, and valuable.

For more information about Woven City, please visit: https://www.woven-city.global/

WHO ARE WE LOOKING FOR?

As the Senior Creative Strategy & UX Designer for our Energy Product, you will shape the creative direction of both the product and business. This role goes beyond visual design or production. We are looking for someone who can use creative thinking to clarify the value of a complex product, connect it to business strategy, and translate it into customer-facing experiences, narratives, visuals, and UX.

The product sits at the intersection of mobility, home energy, software, sustainability, and daily life. While the technology and business structure are complex, the customer experience must feel simple, trustworthy, and meaningful. You will help make this complexity understandable for customers, dealers, executives, partners, and internal teams.

You will work across strategy and execution: developing product and business narratives, defining the visual and experiential direction, creating materials for stakeholders, and contributing hands-on to UX/UI design, prototypes, user journeys, and communication assets.

You will collaborate closely with product managers, engineers, business development teams, and external partners to ensure the product is not only technically feasible and commercially viable, but also desirable, understandable, and differentiated.

You do not need to be an energy expert, but you should be willing to quickly understand the fundamentals of BEV charging, V2H, home energy systems, electricity plans, and energy management services.

RESPONSIBILITIES

• Own the creative strategy for the Energy Product across product, business, brand, and customer experience, defining how the product should be understood, communicated, and experienced
• Translate complex concepts such as V2H, smart charging, electricity plans, energy optimization, and BEV ownership into clear visuals, UX flows, and customer-facing messages
• Plan and execute visual design, narrative, and communication strategies for internal alignment, customer understanding, partner discussions, executive reviews, PoCs, and launch activities
• Design key UX and service experiences related to the product, ensuring that complex functionality feels simple, intuitive, and valuable to customers
• Create wireframes, prototypes, visual concepts, storyboards, presentation materials, and communication assets to drive alignment with internal and external stakeholders
• Collaborate with product managers, business teams, engineers, brand stakeholders, external agencies, and design partners to connect creative direction with business strategy and brand value
• Continuously improve the product experience based on customer research, field feedback, usage data, and stakeholder input, while building reusable creative processes such as narrative frameworks, visual guidelines, UX patterns, and presentation templates

MINIMUM QUALIFICATIONS

• Bachelor Degree or equivalent experience
• 7+ years of experience driving creative work for digital products, services, platforms, or new business initiatives
• Strong ability to translate complex business, technology, or product concepts into clear narratives, visuals, and customer experiences
• Hands-on design skills, including the ability to create UX flows, wireframes, prototypes, visual concepts, presentation materials, and communication assets
• Experience working cross-functionally with product managers, engineers, business teams, executives, and external partners
• Ability to move ambiguous projects forward without a fully defined brief, and to create structure, direction, and momentum
• Strong portfolio demonstrating both strategic thinking and high-quality creative execution
• Conversational proficiency in Japanese and business-level proficiency in English

NICE TO HAVES

• Experience working on early-stage products, PoCs, pilots, or new business launches
• Experience collaborating with external agencies, design studios, or production partners
• Familiarity with customer research, service blueprinting, journey mapping, and usability testing
• Experience in premium or luxury brand environments, especially where product experience and brand perception are deeply connected
• Experience working with executive stakeholders and creating materials for senior leadership decision-making
• Experience creating design systems, visual identity systems, narrative frameworks, or brand guidelines
• Experience with Figma and other design / prototyping tools
• Experience with motion design, video, spatial experience, or campaign planning
• Experience working in large Japanese organizations and navigating internal approval processes, governance, and multi-stakeholder alignment
• Interest in using creativity to make complex social infrastructure feel simple, human, and desirable
• Experience in mobility, automotive, energy, smart home, sustainability, or infrastructure-related services
• Experience designing or communicating products related to EVs, charging, V2H, HEMS, electricity plans, or energy data