Senior CRM Manager Automations

You will own and build automated lifecycle journeys across onboarding, retention, reactivation, referral, and cross-sell. You will configure triggers, segments, and journey logic based on customer behaviour; test and improve performance; partner with Product and Data on tracking; and report actionable lifecycle results.

Responsibilities

• Design and own automated lifecycle journeys for onboarding, retention, and reactivation.
• Build referral and virality programmes.
• Launch cross-sell journeys for credit, savings, and insurance.
• Set up behaviour-based triggers, segments, and journey logic.
• Test, measure, and iterate on lifecycle journeys.
• Partner with Product and Data to establish required event tracking and attributes.
• Report lifecycle performance in actionable metrics.

Requirements

• 4+ years of experience in CRM, lifecycle marketing, or marketing automation.
• Proficiency with Liquid language.
• Expertise with a marketing automation platform such as Customer.io, Braze, or Iterable.
• Experience building onboarding, retention, or reactivation programmes.
• SQL and event-based data model knowledge.
• Knowledge of trigger logic and segmentation across products and markets.
• Experience with AI tools for content generation and personalisation.
• Familiarity with Looker, Amplitude, Mixpanel, or a similar BI or analytics tool.