Senior CRM Manager

This role is crucial because the customer experience with Pets Deli begins after the first order. You will shape how hundreds of thousands of pet owners experience our brand, directly impacting retention, repurchase rates, and customer lifetime value. It's a strategic position where you'll define and execute our post-purchase communication and engagement strategies., We're looking for you to own and drive our entire existing customer experience. This includes: Customer Lifecycle & Retention: Owning the strategy and execution for churn prevention and reactivation, developing and iterating automated cross- and upselling touchpoints, and managing outbound reactivation channels. Post-Purchase Experience & Customer Education: Developing and deploying personalized education strategies to help pet owners understand feeding, driving the 'Moment of Truth' where owners see visible health changes, and owning the cross-channel post-purchase journey. Customer Feedback & Product Reviews: Designing and managing dynamic feedback loops, evolving our product review strategy, and shaping how reviews are displayed onsite. Campaigns & Commercial Impact: Owning end-to-end planning and execution of promotional and seasonal campaigns, deciding on campaign strategies, and coordinating product selection. Data & Performance Analysis: Proactively analyzing campaign and lifecycle performance, monitoring key retention and engagement KPIs, and building a deep understanding of customer behavior., 4+ year...

Fähigkeiten

Projektmanagement, Customer Lifecycle Management, Customer Lifetime Value, Content Management, Email Marketing, CRM, Data Analysis