Senior CRO & Growth Manager
Posted Updated 5
views
Description
- You work closely with Conversion Rate Optimization, Content/Design, Tech on websites, landing pages and lead forms to ensure a consistent content communications and user experience throughout the different online user journeys. You create hypotheses to test and improve conversion-related KPIs through the online sales funnel.
- You strategize and manage our online end to end testing roadmaps and build out evolving consumer personas through installed feedback loops.
- You conduct stringent market and competitor research and improvise on the status quo
- You think end to end on all online processes to ask the right questions and solve problems.
- You iterate on the existing campaign, content and design calendar and execute its implementation together with our Growth Management team across multiple platforms – including websites, blogs, webinars, videos, newsletters, social media, e-mail and case studies.
- You never lose focus on the big picture. You keep a close tab on the few KPIs that matter, in order to move the business forward.
- You work closely with the Customer Care, Tech, and together with our Growth Management team indirectly with our stores to establish highly relevant customer and content marketing.
- You own and report on the Content/Design as well as CRO performance metrics and hold the marketing team accountable to milestones and objectives.
- You analyze raw data to arrive at strategic conclusions.
- Native German speaker
- Multiple years of background in user experience, website and content analytics & optimization
- Operational experience of running internal optimization projects, working closely with designers, developers and performance marketers to accomplish ambitious goals within tight deadlines. This requires a strong UX/UI background and understanding of requirements of other departments in order to run tasks efficiently
- Understanding of SEO, SEM, and inbound marketing best practices
- Python/SQL querying experience desirable
- Advanced project management and organizational skills
- Prior roles in fast-growing, dynamic company environments, preferably in an omnichannel world
- The opportunity to join early and sit in the drivers seat of a fast growing, performance-oriented international venture.
- Continuous professional growth, while working directly with the entrepreneurial management team.
- High level of responsibility and lots of space to bring in and develop your own ideas.
- The chance to shape the processes and professional focus, as well as team structures, culture and working environment.
- Competitive compensation package.
- Being part of a casual start-up environment and a fun international team in the heart of Berlin.
- Henry, the office dog is sure to brighten up your day, every day!