Senior Customer Lifecycle & Automation Manager
• Own Cococel’s customer lifecycle strategy across acquisition, activation, first transaction, repeat usage, retention, loyalty, and reactivation.
• Audit current customer journeys, communication flows, transaction states, and available data; identify the highest-impact automation opportunities.
• Design, build, QA, launch, and optimize behavioral journeys across WhatsApp, push notifications, email, SMS, and in-app messaging.
• Work directly with Product and Engineering to define customer and transaction events, event schemas, required data properties, APIs, webhooks, integrations, and measurement requirements.
• Lead the selection, implementation, and day-to-day operation of a lifecycle automation platform such as Customer.io, Braze, Iterable, CleverTap, MoEngage, or a comparable solution.
• Build behavioral segments using transaction frequency, recency, recipient relationships, transaction value, wallet usage, tenure, engagement, and lifecycle stage.
• Establish a rigorous experimentation process: hypothesis, segmentation, control group, QA, launch, measurement, and iteration.
• Build dashboards and report lifecycle impact through activation, repeat transaction rate, D30/D60/D90 retention, churn, reactivation, journey conversion, wallet utilization, LTV, incremental revenue, and gross profit.
• Partner with Customer Service to automate proactive communication for failed, delayed, pending, or verification-required transactions while preserving fraud and compliance controls.
• Take initiatives from strategy through implementation, measurement, and iteration. This is a hands-on builder role, not an agency-management role.
• 4+ years of hands-on experience in CRM, lifecycle marketing, retention, customer engagement, or marketing automation within a digital consumer business.
• Demonstrated experience building behavioral, event-triggered customer journeys. Batch email campaigns alone are not sufficient for this role.
• Hands-on administration of at least one lifecycle or customer-engagement platform: Customer.io, Braze, Iterable, Salesforce Marketing Cloud, HubSpot, CleverTap, MoEngage, Insider, Klaviyo, or a comparable platform.
• Strong understanding of segmentation, personalization, multi-channel messaging, triggered communications, frequency management, and customer lifecycle design.
• Strong analytical and experimentation skills. You know how to design A/B tests, use control groups, and measure incremental business impact rather than channel metrics alone.
• Technical fluency to work directly with software engineers. You are comfortable discussing APIs, webhooks, JSON payloads, event schemas, databases, and event-driven systems.
• Proven ownership from concept to launch: strategy, requirements, build, QA, measurement, and iteration.
• Fluent Spanish and professional working English. You must be able to explain a lifecycle or technical implementation clearly in English.
• Availability for full-time remote work from Latin America, with meaningful overlap with U.S. Eastern Time (Florida).
• Experience in fintech, payments, remittances, telecom, digital wallets, marketplaces, or
• Competitive USD compensation: USD 3,000–5,000 gross per month, based on demonstrated experience and technical depth.
• Performance bonus tied to measurable business outcomes, including retention, transaction frequency, and incremental revenue.
• Full-time, remote-first role from Latin America, with flexibility and meaningful overlap with U.S. Eastern Time (Florida).
• Direct access to the Founder, Product, and Engineering teams. Decisions are made quickly, and you will have real ownership over your work.
• Autonomy to recommend and implement the right lifecycle technology stack rather than operate a legacy system you cannot change.
• Opportunity to shape a platform expanding from international mobile top-ups into wallet, remittances, and communication services for the Latin American diaspora.
• Independent-contractor agreement with payment in USD and support for compliant cross-border contracting.