Senior Data Analyst (Digital Marketing Data Focus) (all genders)
Innocean Senior Data Analyst (Digital Marketing Data Focus) (all genders)
Senior Data Analyst (Digital Marketing Data Focus)
Overview
We are seeking a Senior Data Analyst who will own the transformation layer between raw marketing data and business-ready insights.
This role combines ETL/ELT development, marketing data modeling, and BI dashboard engineering. You will work closely with both internal and external stakeholders to deliver reliable, scalable reporting foundations.
Key Responsibilities
- BI Development
- Develop and maintain advanced dashboards in Tableau and Looker Studio.
- Build reusable reporting frameworks for campaign performance and attribution.
- Implement standardized KPI definitions across business units.
- Optimize performance of dashboards connected to BigQuery.
- Data Modeling
- Collaborate with various areas of digital marketing to translate architecture into reporting layers.
- Develop SQL-based transformations within GCP (BigQuery).
- Build and maintain data-marts tailored for digital marketing analytics.
- Ensure consistency between GA4, Adobe Analytics, and reporting outputs.
- Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured, reporting-ready datasets within GCP.
- Governance & Enablement
- Document KPI definitions and reporting logic.
- Maintain BI best practices and naming standards.
- Support user training and enable self-service reporting capabilities.
Requirements
- 7+ years of experience in BI development.
- Advanced SQL skills (BigQuery required).
- Strong experience with: Tableau, Looker Studio, GA4, Adobe Analytics
- Experience building marketing performance dashboards.
- Fluent English (C2 level, written and spoken).
- Strong data storytelling skills.
- German language skills.
- Experience supporting digital campaign teams.
- Familiarity with tracking architecture concepts.
What We Offer:
- Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
- A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
- Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
- A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
- Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally
- All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.