Senior Data Analyst
Summary
Builds marketing dashboards, automates reports, and analyzes paid/owned/earned campaigns for a fintech brand using SQL, BI tools, and AI.
You will deliver marketing performance reporting, analyze paid, owned and earned campaigns, monitor website and mobile app performance, support experimentation, build dashboards, automate reporting, interpret attribution and lifetime value models, and use AI tools to improve analytical workflows.
Responsibilities
- Deliver marketing performance reporting across global consumer brands
- Analyze campaign performance across paid, owned and earned channels
- Monitor website and mobile app performance
- Partner with marketing stakeholders to support analytics needs
- Lead ad hoc analyses for strategic business questions
- Design, build and maintain dashboards and reporting solutions
- Automate reporting processes
- Design, measure and interpret A/B tests
- Interpret attribution and lifetime value model outputs
- Use AI tools to improve analytical workflows, coding productivity, reporting and communication
Requirements
- Bachelor's degree in Mathematics, Statistics, Data Science, Economics, Computer Science or a related quantitative field
- 4+ years of experience in Marketing Analytics
- Advanced SQL skills
- Experience with Snowflake or BigQuery
- Experience with Power BI, Tableau or Looker
- Familiarity with Hex or Deepnote
- Understanding of digital marketing measurement, campaign analytics and marketing KPIs
- Experience with A/B testing, experimentation and statistical analysis
- Familiarity with attribution methodologies and lifetime value models
- Experience with web analytics or mobile app analytics
- Strong Excel and PowerPoint skills
- Comfort using AI tools for coding, analysis, reporting and communication
- Excellent communication skills
- Strong collaboration skills
Benefits
- Flexible working options
- Time off
- Benefits
- Well-being programs