Senior Demand Generation & Growth Strategist

• We are seeking a Senior Demand Generation & Growth Strategist to define, build, and drive how Afresh captures top-of-funnel mindshare and generates pipeline across the global grocery market
• This is a high-ownership, hybrid role at the center of our go-to-market engine. You will set our top-of-funnel growth strategy, collaborate on bold integrated campaigns, and partner closely with Revenue Leadership to turn executive interest into a qualified sales pipeline. As an AI-native marketer, you won’t just run traditional playbooks—you will leverage emerging AI agents, LLM search optimization (AEO/GEO), and automated signal workflows to build a high-leverage growth engine built for international scale
• Reporting to the Head of Marketing, you’ll partner closely with Rev Ops, Sales, and Product Marketing
• Own Channel & Media Strategy: Set and execute the distribution plan across paid social, trade publications, executive newsletters, podcast sponsorships, event activations, search/AEO, and direct outreach to reach our target 100 enterprise grocery accounts
• Propose Non-Standard Growth Plays: Continually research, test, and pitch creative distribution channels beyond standard LinkedIn ads (e.g., niche trade media sponsorships, host-read podcast spots, geo-fenced event media, executive roundtables) to capture mindshare among C-suite grocery leaders (CEOs, COOs, CMOs)
• Lead Launch & Multi-Event Activation: Drive the channel and distribution strategy for major industry events and product/agent launches—connecting digital media, event presence, and sales outreach into compounding pipeline momentum
• Build for International Scale: Establish scalable top-of-funnel campaign frameworks and channel playbooks today that can be replicated as Afresh expands internationally into new geographic markets
• Full-Stack Media & Channel Ownership: Maintain hands-on ownership of our core media channels (LinkedIn, niche trade media, executive newsletters, paid search) including audience targeting, bidding strategies, ad setup, and conversion optimization
• Generative Engine Optimization (AEO/GEO): Develop and execute strategies to ensure Afresh is recommended as the premier grocery AI platform when executives query AI engines (e.g., ChatGPT, Perplexity) and search tools
• Leverage AI Tooling & Workflows: Experiment with and deploy modern AI marketing tools, autonomous agents, and automated enrichment workflows to scale campaign personalization, content atomization, and account research without expanding headcount
• Partner with Revenue Leadership: Work directly with Sales to design coordinated Marketing + Sales plays that open doors with C-suite grocery leaders (CEOs, COOs, Chief Merchandising Officers)
• Equip Sales as a Distribution Channel: Turn top-of-funnel marketing campaigns into actionable content kits, executive briefs, and outreach inputs for Account Executives
• Full-Stack Execution: Manage backend campaign setup—configuring tracking, building landing page experiences, managing UTM structures, and setting up campaign logic in HubSpot and Salesforce
• Measurement & Optimization: Partner with RevOps to track full-funnel performance, defining leading indicators (engaged account penetration, video completion rates, trade reach) that connect top-of-funnel brand momentum to pipeline creation

Benefits

• Comprehensive health plans
• Generous parental leave
• Equity packages
• 401k matching
• Flexible vacation policy
• Professional development program
• Work from home stipend

• Systems Thinker: Connects content, channels, backend tracking, and seller outreach into a seamless buyer journey
• Full-Stack & Self-Sufficient: You can present a bold campaign concept to Sales leadership on Monday, and jump into LinkedIn Campaign Manager, HubSpot, and tracking tools on Tuesday to configure the backend mechanics yourself
• 7+ years of demand generation, growth, or integrated marketing experience at an enterprise B2B SaaS company, ideally in a named-account or enterprise market
• Integrated Campaign Experience: Demonstrated experience building multi-touch campaigns around major events (e.g., tradeshows, executive dinners) and product launches that drive measurable sales pipeline
• Proven track record in top-of-funnel pipeline creation—setting channel strategy, allocating media spend, and making smart investment calls on where to double down or cut spend
• AI-Native Operator: You actively use AI tools, agents, and modern automations in your daily marketing workflow, treating AI as a multiplier for campaign speed, research, and personalization
• Strategic Partner to Sales: Brings a strong point of view to revenue leadership on how marketing will open doors with executive buyers
• Growth Mindset for International Scale: Ability to think systematically about building repeatable campaign playbooks that can be adapted across regions and international expansion tiers
• Creative Eye & Commercial Taste: Excellent editorial judgment around messaging, visual execution, and campaign copy—knows the difference between a generic SaaS pitch and an engaging executive story