Senior Demand Generation Strategist (In-House)

• Expand your marketing breadth. Apply your demand generation experience across multiple marketing disciplines while helping grow a services-based business with a strong foundation in HubSpot, reporting, and revenue operations.
• Work alongside marketing leadership. Work directly with the Director of Marketing to bring strategic initiatives from concept through execution.
• Own meaningful work. Lead campaigns and cross-functional initiatives that influence pipeline, revenue, customer experience, and how New Breed brings its services to market.

• Plan and execute demand generation campaigns that support New Breed’s growth goals
• Build and launch campaigns across HubSpot, email, paid search, paid social, website, content, events, and partner channels
• Translate business priorities into clear campaign plans with audiences, offers, channels, goals, timelines, and reporting
• Execute hands-on in HubSpot Marketing Hub and CRM, including segmentation, workflows, email, forms, landing pages, and reporting
• Support paid and organic campaign execution across platforms such as LinkedIn, Google Ads, Meta, and other relevant channels
• Use performance data to understand what is working, identify opportunities, and optimize campaigns
• Support service launches, partner programs, and go-to-market initiatives
• Help improve marketing planning, project management, reporting, and execution consistency

• 3-5 years of experience in B2B demand generation, growth marketing, revenue marketing, product marketing, or go-to-market marketing
• Hands-on experience executing marketing campaigns from planning through launch and optimization
• Strong working knowledge of HubSpot Marketing Hub and CRM, including campaign execution, reporting, segmentation, and automation
• Experience with channels such as email, paid search, paid social, website, content, events, and sales enablement
• Ability to explain what you executed, what channels you used, how the campaign performed, and what you learned
• Analytical mindset with the ability to use data to improve marketing performance
• Alignment with New Breed's Core Values and a collaborative, team-first approach

• Learn New Breed’s services, positioning, buyers, campaigns, and marketing technology stack
• Execute hands-on in HubSpot and other core marketing platforms
• Begin contributing to active marketing initiatives

• Independently manage campaign workstreams from kickoff through launch
• Improve coordination and visibility across marketing initiatives
• Contribute to pipeline-focused marketing programs

• Become a trusted strategic execution partner to the Director of Marketing
• Lead multiple demand generation initiatives from planning through optimization
• Demonstrate measurable impact on campaign performance, qualified pipeline, and marketing team capacity

• Base salary plus a performance-based uncapped incentive structure
• Medical, dental, and vision coverage
• Employer-sponsored 401(k) with company match
• Paid parental leave
• Flexible vacation and sick time
• Life insurance and disability coverage
• Recognition programs for top performers

• Think Boldly, Act Humbly
• Grow and Win as a Team
• Always Move the Needle
• Blaze New Trails
• Create Incredible Partnerships
• Celebrate the Journey

1. Tell us about a demand generation campaign you helped take from objective to execution. What was the goal, what channels did you use, what was your role, and what was the outcome?
2. Tell us about your hands-on experience with HubSpot Marketing Hub and CRM. What have you personally built, launched, reported on, or optimized?