Senior Digital Analyst
Summary
Senior Digital Analyst leveraging behavioural data to optimize product and commercial strategies; core focus on customer journey analysis, audience segmentation, and translating insights into actionable recommendations for cross-functional teams.
Senior Digital Analyst
Manchester Hybrid (3x day per week)
£60,000 - £70,000
The Company
They are a well-established digital platform business with a strong focus on technology, data, and customer experience. Significant investment across Product, Engineering, Data, and AI has created a sophisticated analytics ecosystem where data plays a central role in decision-making.
Their analytics capability is deeply embedded within the organisation, providing access to detailed behavioural data and modern tracking infrastructure. You will join a collaborative environment where analysts partner closely with Product, Engineering, Marketing, and Data Science teams to drive measurable business impact.
The Role
As a Senior Analyst, you will focus on behavioural analytics, audience measurement, and customer journey analysis within a product-led environment.
You will:
- Analyse customer behaviour across complex digital journeys to identify opportunities for product and commercial improvements
- Develop audience measurement frameworks and build deeper understanding of customer segments and behaviours
- Work directly with event-level behavioural data to generate actionable insights
- Explore and validate tracking implementations to ensure accurate measurement of customer interactions
- Translate analytical findings into recommendations for Product, Engineering, Marketing, and Data Science stakeholders
- Support personalisation initiatives through audience analysis and behavioural insight
- Apply statistical techniques to answer business and product questions
- Investigate customer journeys, conversion behaviours, and engagement patterns
- Contribute to experimentation and testing programmes where relevant
- Lead analytical projects from problem definition through to stakeholder recommendation
Your Skills & Experience
- Strong commercial experience in Product Analytics, Digital Analytics, Web Analytics, Customer Analytics, or a related analytical field
- Advanced SQL skills and experience working with large-scale behavioural or event-level datasets
- Experience analysing customer journeys, user behaviour, and digital product performance
- Strong understanding of tracking methodologies and digital measurement frameworks
- Ability to communicate complex analytical findings clearly to both technical and non-technical audiences
- Experience partnering with Product, Engineering, Marketing, or Data Science stakeholders
- Strong statistical knowledge and a structured approach to problem solving
- Comfortable managing ambiguous business questions and translating them into analytical solutions
What They Offer
- Salary up to £70,000 with flexibility for exceptional candidates
- 10% annual share award
- Hybrid working model, three days per week in the Manchester office
- Access to a highly mature analytics and data environment
- Opportunity to work with rich behavioural and event-level datasets
- Exposure to Product, Engineering, Data Science, and AI teams
- Strong career development opportunities within a large and established analytics community
- High visibility and influence across product and business decision-making
How to Apply
If you're an experienced Senior Analyst with strong behavioural analytics and stakeholder management skills, apply today to discuss this opportunity in more detail.