Senior Digital Analyst (Remote)
Work Setup: Remote
Shift: Nightshift w/ fixed weekends off
Non-negotiable Requirements:
- At least 3 years of digital analytics, web analytics or marketing analytics experience
- Sklls in Tableu, SQL , Google Analytics 4, Google Tag Manager
- College level with TOR
- Must be a Filipino citizen living anywhere in the Philippines
Duties and Responsibilities:
Decision Support and Insights
- Develop and maintain e-commerce KPI dashboards tracking metrics such as conversion rate, revenue per visit, average order value, funnel drop-off, site search, and campaign summaries.
- Provide a clear, actionable weekly performance summary to the VP of Digital Product and key stakeholders.
Anomaly Detection and Data Quality
- Manage alert systems for unusual traffic, conversion, and revenue changes with set thresholds.
- Create a root-cause playbook to identify whether anomalies arise from tracking, behavior, marketing, or factors like inventory and pricing.
Measurement & Instrumentation
- Audit GA4 implementations—including event taxonomy and conversion setups—to find issues.
- Provide clear, developer-ready specs to fix identified application-level problems.
Dashboard & Reporting
- Own Tableau reporting by designing user-friendly dashboards enabling stakeholder self-service.
- Use SQL for agile, ad-hoc analyses to validate and enrich data insights without pipeline engineering focus.