Senior Digital & E-Commerce Manager

We’re looking for a hands-on Ecommerce Manager to own the day-to-day operation, optimization, and growth of our online stores. This role will manage the Shopify ecosystem, executing product and content updates, conversion performance, support international expansion and ensure a seamless customer experience across storefronts. The ideal candidate is highly-detail oriented, analytical and comfortable executing, with a customer-first mindset for driving online sales.

Ecommerce & Website Management

• Manage the ecommerce platform, including accurate product listings, content publishing, localization, product discoverability and onsite experience
• Ensure all website content aligns with brand voice while maintaining accuracy, quality, and SEO best practices
• Execute website product launches, promotions, and seasonal campaigns across multiple markets
• Identify and implement updates to improve functionality, usability, new features, and sales optimization
• Maintain platform configurations, app integrations, troubleshooting and overall website functionality
• Manage analytics, tracking implementation (pixels, tagging) and conversion measurement
• Ensure storefront compliance with data privacy, accessibility and best practice
• Collaborate with internal stakeholders for seamless ecommerce operations and customer experience including inventory, shipping, and customer service

Analytics & Performance Optimization

• Manage website performance and overall user experience
• Track, analyze, and report on KPIs across ecommerce and websites
• Use analytics tools to identify opportunities and inform decision-making
• Execute A/B testing initiatives across the customer journey to improve conversion rate and user experience
• Translate data into actionable insights for continuous improvement

Critical:

• ~7 years of experience managing ecommerce platforms and website performance
• Experience with Shopify including themes, metafields, apps, integrations and storefront operations
• Hands-on execution and detail-oriented
• Proven track record of growing ecommerce revenue
• Analytical skills with experience using tools such as Google Analytics (or similar)
• Strong communication, project management, and stakeholder alignment skills in a remote-work environment
• Comfortable working in a fast-paced environment with evolving priorities

Highly Desirable:

• Ecommerce experience with multiple websites and international markets
• Familiarity with Google tools (e.g. Google Search Console, Merchant Center, etc.)
• Strong understanding content publishing requirements
• Conversion rate optimization (CRO) experience
• Basic understanding of HTML/CSS and technical SEO concepts (most development work is handled by an external agency)
• Experience working with web developers and external agencies