Senior Digital Marketing Associate

<p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Job Description</span></b></p><p></p> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Job Title: </span></b><span lang="en-us" xml:lang="en-us">Sr. Executive - Digital Marketing</span> <br /> <b><span lang="en-us" xml:lang="en-us">Location:</span></b><span lang="en-us" xml:lang="en-us"> Gurugram, India</span> <br /> <b><span lang="en-us" xml:lang="en-us">Experience:</span></b><span lang="en-us" xml:lang="en-us"> 3-6 years</span> <br /> <b><span lang="en-us" xml:lang="en-us">Employment Type:</span></b><span lang="en-us" xml:lang="en-us"> Full-time</span> </p><p></p> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Role Overview:</span></b></p><p></p> <p class="MsoNormal"><span lang="en-us" xml:lang="en-us">We are looking for a passionate and detail-oriented Digital Marketing professional to support the execution of demand generation campaigns, social media marketing, website updates, content promotion, SEO initiatives, CRM management, and marketing reporting activities.</span> </p><p></p> <p class="MsoNormal"><span lang="en-us" xml:lang="en-us">This role is ideal for someone looking to build a career in B2B technology marketing. You will work closely with marketing, sales, content, design, and technology teams to execute campaigns that drive brand awareness, customer engagement, lead generation, and pipeline growth. The role offers exposure to digital campaign management, marketing automation, website management, analytics, and marketing operations<br /><br /></span></p><p></p> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Key Responsibilities:<br /> </span></b></p><p></p> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Digital Marketing & Campaign Execution (35%)</span></b></p><p></p> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Support the planning and execution of digital marketing campaigns across LinkedIn, Google, Email Marketing, and partner platforms.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Coordinate campaign assets, landing pages, creatives, content, and email communications.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Assist in campaign scheduling, tracking, and performance reporting.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Monitor campaign metrics including impressions, clicks, conversions, and engagement.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Support lead generation activities through webinars, workshops, events, and digital campaigns.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Conduct basic keyword research and support campaign optimization activities.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Collaborate with sales teams to ensure campaign alignment and lead follow-up.</span> <p></p></li> </ul> <p class="MsoNormal"> <b><span lang="en-us" xml:lang="en-us">Social Media & Content Promotion (25%)</span></b> </p> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Manage and maintain social media calendars across LinkedIn and other relevant platforms.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Schedule and publish social media posts.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Coordinate with content writers and designers to create engaging posts, banners, videos, and campaign assets.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Promote blogs, case studies, customer stories, event announcements, and service offerings.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Monitor social media performance and share periodic reports and insights.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Track competitor activities and industry trends for content opportunities.</span> </li></ul> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Website & SEO Support (15%)</span></b> </p><p></p> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Coordinate updates to website pages, banners, blogs, case studies, and landing pages.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Assist with SEO activities including keyword implementation, meta tags, internal linking, and content optimization.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Monitor website traffic and campaign landing page performance.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Support website audits and recommend improvements for user experience and conversions.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Work with internal and external teams to ensure website content remains current and accurate.</span> </li></ul> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">CRM & Marketing Operations (15%)</span></b> </p><p></p> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Capture and update marketing leads generated through events, webinars, campaigns, and website inquiries.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Maintain CRM data hygiene and ensure accurate lead categorization and tagging.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Support marketing automation and email campaign activities.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Generate weekly and monthly reports on campaign performance, leads, and engagement metrics.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Maintain campaign trackers, databases, and marketing documentation.</span> </li></ul> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Reporting & Coordination (10%)</span></b> </p><p></p> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Support preparation of monthly marketing review presentations and dashboards.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Coordinate with internal stakeholders and external agencies for campaign execution.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Maintain records of campaign assets, reports, approvals, and proof-of-execution documents.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Assist with vendor coordination, follow-ups, and documentation requirements.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Support event promotion and attendee acquisition activities for webinars and marketing events.</span> </li></ul> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Requirements:</span></b> </p><p></p> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">5-7 years of experience in Digital Marketing or relevant internship experience.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Strong written and verbal communication skills.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Basic understanding of digital marketing concepts including SEO, social media, email marketing, and lead generation.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Good working knowledge of Microsoft Excel, PowerPoint, Word, and Outlook.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Familiarity with social media platforms and content publishing tools.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Strong attention to detail and organizational skills.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Ability to manage multiple tasks and work collaboratively across teams.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Eagerness to learn and grow in a fast-paced marketing environment.</span> </li></ul> <p class="MsoNormal"><b><span lang="en-us" xml:lang="en-us">Preferred Qualities:</span></b> </p><p></p> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Certification in Google Analytics, Google Ads, HubSpot, LinkedIn Marketing, or Digital Marketing is an advantage.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Familiarity with tools such as Google Analytics, Search Console, HubSpot, Zoho CRM, WordPress, Canva, or similar platforms.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Interest in B2B marketing, technology solutions, and demand generation.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Analytical mindset with the ability to interpret marketing performance data.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Strong ownership, curiosity, and willingness to learn.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Positive attitude and proactive approach to problem-solving.</span> <p></p></li> </ul> <ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal"><span lang="en-us" xml:lang="en-us">Ability to work independently while collaborating effectively with cross-functional teams.</span> <p></p></li> </ul>