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ALLU SGP PTE. LTD.

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Senior Digital Marketing Executive

Open 29d

About the Company
We are a fast-growing company in the luxury and lifestyle sector, dedicated to delivering exceptional customer experiences and innovative solutions. Our team values creativity, collaboration, and continuous learning, providing a dynamic environment for professional growth.

About the Role
We’re looking for a passionate Marketing Executive to support our growing marketing activities in the Philippines. You’ll work closely with our internal team and external agencies to drive brand awareness, campaign performance, and overall marketing effectiveness.

[Key Responsibilities]

  • Drive performance marketing to achieve KGI (ROI) and KPIs including traffic, web conversions, and customer visits.
  • Manage and direct external advertising agencies:
    Monitor key metrics such as keyword performance, ad group effectiveness, CTR, CVR, quality score, impression share, and match types.
  • Plan and execute effective marketing tactics in collaboration with media agencies.
  • Optimize across owned, earned, and paid media channels.
  • Oversee the direction and creation of landing pages for ad campaigns.
  • Develop and implement marketing strategies with thorough analysis, reporting, and PDCA (Plan-Do-Check-Act) cycles for continuous improvement.
  • Manage short- and medium-term marketing schedules and deliverables.
  • Collaborate with local and overseas teams to support business expansion.

[Requirement]

  • Bachelor's degree in marketing, or related field
  • Hands-on experience with Google Ads and Social Media (e.g., Meta, Lemon8, Xiaohong Shu etc.)
  • 2+ years’ experience managing or directing external vendors or agencies.
  • 2+ years’ experience in market research and performance analysis.
  • 3+ years’ digital marketing experience across multiple functions (SEM, SEO, content, etc.) preferred.
  • Proficient in Google Analytics (GA), Google Tag Manager (GTM), and heatmap tools.
  • Strong analytical and strategic thinking capabilities.
  • Self-motivated with a proactive and enthusiastic attitude.
  • Preferably open to occasional business travel, especially within the region.

Interested applicants, please provide your detailed resume with your expected salary.
(Only shortlisted applicant will be notified)

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