Senior Digital Marketing Executive (Financial Education)
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About The Company
Headquartered in Singapore, we have empowered the financial lives of over 34,000 students across 160 countries. We impact the lives of over a million people a year through our online videos, courses, and live webinars.
With a strong digital presence and a growing global audience, they specialize in delivering high-quality investment education, fintech-driven learning experiences, and coaching programs that transform financial literacy. As they expand their presence in Malaysia, they seek a strategic marketing leader to drive customer engagement and revenue growth through innovative digital campaigns. Our client is a prominent player in the online schools for investors and traders industry, with a global footprint and a strong online presence.
Job Summary
The Senior Digital Marketing Executive will play a pivotal role in shaping and executing high-impact marketing strategies within the education, financial technology, and coaching sectors. This role requires a results-driven professional who can lead a team, develop compelling marketing campaigns, and optimize performance-driven strategies to attract and retain customers. The ideal candidate will have expertise in digital marketing, content strategy, and customer acquisition within the fintech, education, or coaching industries.
- Develop, brainstorm, and execute creative marketing ideas including paid digital marketing strategies in the education and fintech sectors
- Set up and optimise ad campaigns on Facebook, Instagram, Google, YouTube, and other online channels
- Customize marketing messages to resonate with the target audience, enhancing brand visibility and credibility in Malaysia.
- Craft compelling content for organic and paid ads including, landing pages, email campaigns, and social media to educate and convert prospects
- Manage and analyse campaigns performance, budgets and perform A/B testing to maximize return on marketing dollars
- Conduct market research, plan surveys and analyze customers insights such as Zoom chats to understand the psychology of our customers
- Constantly look out for and explore new marketing trends and platforms
Requirements
- Diploma or Degree holder
- Minimum 3 years of hands-on performance marketing experience
- Must Have: Meta Ads, Google Ads, ClickFunnels, HubSpot CMS, Email Marketing
- Self-motivated and proactive problem solver with excellent leadership skills
- Strong analytical mindset with a passion for data-driven marketing, testing, and optimization
- A creative eye for design and what makes ads pop and content interesting
- Good to have: Experience and/or interest in marketing for financial and/or education industries
Benefits
- Hybrid work setting (3 days WFO & 2 days WFH)
- Travel Allowance
- Parking Allowance
- Mobile Allowance
- Career Growth and building a team