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UNIVISTA HOLDINGS LLC

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Senior Digital Marketing Manager

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Univista Insurance is seeking a Senior Digital Marketing Manager to serve as the strategic authority on digital marketing channels and execution. This role is responsible for providing deep expertise, guidance, and advisory support to drive digital strategy, optimize channel performance, and ensure technical and strategic excellence across key digital initiatives. The Senior Digital Marketing Manager will work cross-functionally with marketing leadership, operations, and technology teams to identify solutions, define best practices, and improve digital outcomes. The ideal candidate is a passionate digital strategist with deep, hands-on expertise in at least one major digital channel. This person combines strategic thinking with technical execution, is comfortable advising senior leaders, and thrives as the "go-to" expert. They're detail-oriented yet strategic, stay current with digital trends, and can translate complex technical concepts for non-technical audiences.

Key Responsibilities

Digital Strategy & Architecture

  • Define UniVista's enterprise digital marketing strategy across all channels, serving as the internal authority on where we play, how we win, and what we prioritize
  • Build the digital roadmap: channel mix, budget allocation framework, testing agenda, and performance targets that align to company growth objectives
  • Establish the digital playbook, channel standards, and governance model the broader marketing team and franchise network execute against
  • Identify whitespace and competitive opportunity across the digital landscape; bring forward-looking recommendations to CMO and senior leadership

Channel Ownership & Performance

  • Own strategy and performance accountability across SEO, SEM/paid search, paid social, email marketing, and marketing automation
  • Manage and optimize paid media investment with full ownership of CPL, CAC, and marketing-attributed growth
  • Oversee SEO strategy including technical SEO, on-page optimization, local and national search, and content-driven organic growth
  • Lead marketing automation architecture including lead nurturing, trigger-based campaigns, segmentation, and CRM integration

Performance Intelligence

  • Own the digital performance reporting framework: dashboards, attribution models, and executive-level reporting that connect digital activity to business outcomes
  • Drive a continuous experimentation culture through structured A/B testing and channel optimization across all digital properties
  • Translate performance data into strategic recommendations; bring the insight and action, not just the metric

Standards & Governance

  • Develop and enforce digital best practices, channel playbooks, and quality standards across the organization
  • Partner with compliance and legal to ensure all digital marketing activity meets regulatory requirements
  • Evaluate and recommend new platforms, tools, and technologies to keep UniVista ahead of the curve
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