(Senior) Digital Marketing & Social Media Specialist

We are looking for a creative, digitally savvy, and highly organized (Senior) Digital Marketing & Social Media Specialist to join our Marketing team.

This role will be responsible for strengthening the brand’s digital presence through social media strategy, content development, influencer collaborations, and integrated digital campaigns. The ideal candidate has a strong understanding of social media culture, fashion and lifestyle trends, and knows how to translate brand direction into relevant and engaging digital storytelling.

Key Responsibilities

•Develop and execute social media and digital marketing strategies aligned with overall brand and business objectives.

•Plan and manage monthly social media content calendars across platforms including Instagram, Facebook, LINE, TikTok, and other relevant digital channels.

•Develop engaging social-first content concepts, storytelling angles, campaign messaging, and copy while maintaining a consistent brand voice and visual direction.

•Research, identify, and evaluate suitable KOLs, influencers, celebrities, and content creators for brand campaigns and ongoing collaborations.

•Develop influencer collaboration strategies, creative briefs, content ideas, and key messaging based on campaign objectives.

•Manage end-to-end influencer collaborations, including outreach, briefing, content coordination, timelines, deliverables, and post-campaign reporting.

•Review influencer and social content, including scripts, captions, images, and videos, to ensure quality and alignment with brand guidelines.

•Work closely with internal creative/design teams and external agencies or production partners to develop digital campaign assets and social-first content.
•Support digital campaigns for seasonal collections, product launches, fashion shows, brand events, collaborations, and key commercial moments.

•Monitor social media trends, platform developments, competitor activities, and emerging digital culture to identify new opportunities for the brand.

•Track and analyze social media and digital campaign performance, including engagement, reach, traffic, audience growth, and other relevant KPIs.

•Prepare regular performance reports with actionable insights and recommendations to optimize future content and campaigns.

•Collaborate closely with PR, CRM, retail, e-commerce, creative, and other internal teams to ensure consistent and integrated brand communication across touchpoints.

•Manage multiple projects simultaneously while ensuring quality, accuracy, and timely delivery.

Requirements

• 2-3 years of experience in Digital Marketing, Social Media, Influencer Marketing, Content Marketing, or a related field. More experienced candidates may be considered for a Senior Specialist position.

• Hands-on experience in social media content planning, copywriting, influencer collaboration, and campaign execution.

• Strong understanding of major social media platforms, digital trends, influencer ecosystems, and online culture.

• Strong writing, editing, proofreading, and storytelling skills in Chinese; good command of English.

• Strong visual sensitivity and the ability to evaluate creative content from a brand perspective.

• Experience working with KOLs, influencers, celebrities, creators, agencies, or external production partners.

• Ability to interpret campaign and social media performance data and translate insights into actionable recommendations.

• Strong project management, communication, and coordination skills, with the ability to manage multiple projects and deadlines.

• Experience in fashion, luxury, beauty, lifestyle, or other premium consumer brands is preferred.

• Proactive, detail-oriented, creative, digitally curious, and highly organized.